Increase SEO Traffic with WordPress

Fundamentals of digital Marketing

Bachelor of Arts - BA

Class 12

Product Marketing 

•​ Grew marketing MRR from 2.4X through AEO, website improvements, and product launches

•​ Led the transition from Webflow to a code-based website; enabled weekly page experiments: new industry, competitor, and launch pages. Drove 100% MQO lift in one month (60% India, 30% US, 10% SEA)

•​ Led 3 product launches: Gamification, Omnichannel Journeys, and AI Workflows

•​ Lifecycle marketing: built behavioral email sequences, and onboarding programs: 300% lift in open rates, 200% lift in activation within the first 24 hours

•​ Customer marketing: 12 video testimonials, and 20+ case studies across fintech, mobility, and ecommerce; segmented by deal stage. Customer evidence influenced 40%+ of closed ACV

•​ Directed a monthly paid media budget across LinkedIn, and Google Ads via an agency; oversaw a $100K annual tradeshow budget for events in India, SEA, US, and the Middle East, including booth design, and on-site materials

Product Marketing lead

Content | Events | Influencer Marketing

•​ Owned LinkedIn for founder,  and company accounts: drove 30% of company revenue; 150% follower growth and 190% MoM impression growth at peak

•​ Built testimonial, and case study library by buyer persona: reduced deal decay by 25–30%, improved close rate from ~10% to 15–18%

•​ Ran webinar program with 300+ attendees per session; co-built The Third Place: monthly offline community for senior PMs at CRED, and Airbnb offices (100 attendees, 4 editions)

•​ Ran Meta Ads (INR 60K/week), and 12 micro-influencer campaigns monthly; learnings shaped organic channel strategy

Growth Marketer

•​ Grew marketing MRR 2x through SEO, and LinkedIn content
•​ Built SEO function: influenced 40% of demo requests
•​ Produced full-funnel content: top-of-funnel reports, and guides (Gamification playbook, IPL marketing guide)

Content Marketing

Senior PMM at Neo WorkOS

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