Web & Customer Analytics | Paid Media | Marketing Automation

Accounts : Sony Professional & Sony Consumer (Europe & Global)

Account: Sony Professional (Europe & Global)

-Measuring, analysing and reporting on the effectiveness of large scale marketing activities
-Combining web and customer analytics data from multiple sources and creating reports and dashboards for global clients
-Supporting multiple digital marketing and analytics projects to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment

- Conducted market research based on primary and secondary research methods ; developed a Marketing Strategy proposal for the client
- Surveyed 330 people in 6 cities during the 2011 England riots
- Led a group of 5 MBA students from diverse backgrounds and cultures achieving high performance; MBA Consultancy Project mark: 75%
- Analysed financial data of the company and its main competitors and developed Revenue Management Pricing Policies.
- Adopted collaborative platforms such as Google Wave and Mendeley which enhanced group performance and optimized the decision-making process.

- Conducted primary and secondary research, collaborated with academics, managers and engineers and developed a client proposal for optimising output by ~2%
- Developed a simulation tool for Preventive Maintenance process optimisation

Periklis Papanikolaou

Wrangler