Alan Long

Led product design and design systems across complex B2B and B2C products.

• GSK: Shipped 5 products; trust earned resulted in my leading of their first company-wide design system.

• Mercedes-Benz: Overhauled their media planning platform used to allocate ad spend. Strong test-market reception; now rolling out across Europe.

• Jefferies: Increased Tradu's conversion rate by reducing onboarding time by ~45 seconds.

• Samsung: Audited their direct-to-consumer experience, a part of Interbrand's brand valuation report.

Internal leadership at Interbrand

• Product-design team's representative advising the CEO and exec team on AI's impact; on senior leadership AI roundtable which featured in Best Global Brands 2023.

• Co-led new AI workflows across London office resulting in: better collaboration, lower handoff cost, one source of truth across product and brand.