Influenced students in delivering 10-day portfolio sprints, managing project execution  and offering constructive feedback, culminating in the completion of 360+ projects by a cohort of 60+ students.

Orchestrated interactive technical demos and design workshops for cross-functional teams; crafted industry-relevant course content, boosting student satisfaction and retention rates by 50%.

Conceptualized and executed intensive UX and design thinking sessions that led to a 40% boost in student learning outcomes and a 50% reduction in course material comprehension time.

Senior Graphic Design Teacher

Guided the creative process by implementing innovative design strategies throughout the entire creative process, from conceptualization to execution, for 3 brands and projects extending across platforms. 

Spearheaded cross-functional collaboration efforts with copywriters and strategists to ensure consistent brand messaging; implemented a unified communication strategy across all platforms.

Senior Designer

Graphic support for physical activity campaigns provided by Centro de Educación Física y Salud Integral at ITESO, Universidad Jesuita de Guadalajara.

Junior Graphic Designer

Managed the execution of design specifications within development sprints, fostering a culture of  innovation and efficiency that led to a 10%  improvement in overall product quality.

Produced high-quality visuals with Adobe Creative Suite, contributing to projects that improved product usability and clarity, increasing in customer satisfaction.

Senior Brand Designer

Creative direction and Graphic development for websites, mobile campaigns and applications.

Graphic development for advertising campaigns, corporate events and branding.

Graphic Designer

I specialize in human centered brand development that can adapt and create cohesive and effective design solutions across various platforms.

Creative Director & Designer

Led the conceptualization and execution of design strategies for marketing campaigns and product launches, fostering cohesion across digital and print platforms by collaborating with copywriters and strategists; doubled engagement rates and accelerated market penetration.

Conducted strategic direction and mentorship to junior designers, fostering a collaborative environment that led to the successful execution of impactful advertising campaigns.

Art Director

Senior Graphic Designer

Championed the creation of design solutions aligned with marketing initiatives, achieving client goals through strategic planning and implementation, resulting in a 25% faster delivery. 

Orchestrated the development and upkeep of model packs and style guides for a global design team, ensuring brand consistency and efficiency.

<p>Alongside the VP, helped spearhead the design and execution of assets across multiple platforms,
ensuring alignment with brand guidelines and enhancing Pfizer’s identity, resulting in a 76% increase in
production in Q4 2024.</p>

Associate Creative Director

<p>Directed the design and execution of digital assets for the gorilla campaign, aligning visual elements with&nbsp;brand guidelines and enhancing user experience, resulting in a 25% increase in&nbsp;website conversions.</p>

Senior Art Director

We proudly embrace the ethos of "made by friends for friends," where every project is a journey filled with care, precision, and genuine passion for what we do. We foster an environment where every idea is welcome, every voice heard, and every perspective respected.

Alan Barba

Multifaceted Creative: Creative Director | Brand & Identity Designer | Human-Centered Storytelling