BS in Business Management, Finance

Undergraduate Summer Program

Exited following investment from Yao Capital and ownership transition. 

Joined at inception of development of KAWO, an Enterprise Social Media Management Platform for China Enterprise WeChat, Weibo & Douyin helping international brands in China be more authentic and consistent on social media by providing data insights, greater transparency and increased efficiency.

科握将分布在全球的工作团队连接在一起，提供市场数据解读，增强流程透明化，提高团队效率。我们帮助国际品牌在中国树立更可靠的品牌形象并与其全球策略保持一致。

Board Member

Spun off 12-person team and technologies from Petopia.com to form B2B integration platform software company

Founding team member, Principal Developer

Managed portfolio of Microsoft-wide engineering initiatives 
•	Developed next-gen Microsoft Developer Network (MSDN) Subscription platform and portal
•	Developed BI/Analytics platform for MSDN Subscriptions and Visual Studio Services

Principal Group Program Manager – Developer Division

Acquired by Nintex (Oct '20)

Led product strategy, planning, and design for K2’s product management organization (distributed across Bellevue, Denver, London, Australia, and South Africa) responsible for portfolio of K2 Cloud SaaS and K2 Five on-prem products 
- Matured product management and design disciplines, tools, and practices, up-leveling org capabilities 
- Adopted Scaled Agile Framework for Enterprise (SAFe) for increased productivity and predictable delivery
- Created Product Innovation Group to incubate new technologies and validate partner integrations to inform build/buy/partner strategy decisions and demonstrate thought leadership to customers and analysts
- Bootstrapped new products and capabilities including Case Management, Progressive Web Apps (PWA), standards-based pixel-perfect responsive web design and emerging AI-driven Intelligent Automation
- Represented product organization through acquisition by Nintex

VP of Product Management

Defined competitive strategies for Microsoft in Application Server market and created associated messaging/positioning, field and partner sales training and product planning deliverables 
•	Covered IBM WebSphere, BEA WebLogic, SAP NetWeaver, Oracle Fusion and Tibco

Senior Product Manager – Server & Tools, Competitive Strategy

Built new company from inception into private residential real estate marketplace with +$100 million in properties, and one private island, in Collection
- Defined vision, business model and product plan; Led end-to-end development, GTM and operations
- Personally designed and developed portfolio of property-specific bespoke applications on AWS with native iOS, Android and offline-capable PWA web apps integrated w/ DevOps, CRM, and Accounting Systems
- Ultra-High Net Worth (UHNW) luxury branding with innovative AR/VR models, AI image recognition, and AI-automated labeling (room, design features) enabling rich search and immersive fly-thru navigation UX
- Exited following $600K angel funding needed to support continued growth of the business

The VESTIS Collection – a meticulously curated, private collection of globally offered, privately real properties visible only to members of the VESTIS Coterie – a secure, by-invitation-only, community of like-minded members with shared interests a

Co-Founder, Chief Product & Technology Officer (CPTO)

Led incubation of initial cloud services for mobile and managed mobile operator partnerships
•	Recruited team of 45, defined product plan and managed product development 
•	Microsoft executive sponsor for mobile operator partnerships in US, Mexico and Europe

Principal Group Program Manager – Mobile Services

Led strategy, planning, and design of Unbabel Language Operations platform and services providing lifecycle management and application of Large Language Models (LLMs) for machine translation, translation quality estimation, and orchestration of human-in-the-loop (HITL) post-edit and fine-tuning. Represented Unbabel in sales and product partnerships in Americas and led cross-functional product initiatives globally.

•	Inorganic growth strategy directed acquisition of Language Service Providers (LSPs) Lingo24 and EVS Translations accelerated customer acquisition, improved LSP profit margins, and doubled revenue. 
•	Adopted subscription w/ metered usage pricing model to replace project-based pricing and drive AAR. 
•	Implemented Product-Led Growth (PLG) with “free trial” directing customers to product first experiences to discover capabilities, try and buy services, and increase usage with minimal friction or assistance. 
•	Added critical website translation capabilities with acquisition 

Chief Product Officer

Created and led BizTalk Rangers, global customer advisory program for BizTalk Server 
•	Built pre/post-sale customer engagement programs including technical SWAT and Advisory functions; later rebranded as CAT (Customer Advisory Team)

Principal Program Manager – BizTalk Server, Customer Programs

Investor at inception, subsequently joined board in 2015. Sigma Worldwide, a platform for high-velocity manufacturing, integrated with global supply chain 
designed for speed and flexibility, and serving many of the largest third-party brands and OEMs in consumer electronics and health & wellness.

Acquired by Temenos (Sept '19)

Built and managed engineering processes, tools, and Program Management Office supporting 500+ product organization (distributed across Austin, Orlando, San Francisco, and Hyderabad) responsible for Kony DBX (Digital Banking Experience) banking suite and Kony Quantum low-code platform and tools.  
- Member of Product Leadership team and Chief of Staff to EVP of Product
- Responsible for driving quarterly rhythm of business reviews and product roadmap updates
- Led Agile Transformation globally; adopted SAFe with focus on product quality
- Responsible for Kony community infrastructure and programs including Kony Basecamp
- Aligned product development with professional services delivery to ensure customer success
- Represented product organization through acquisition by Temenos

VP of Product Management, Chief of Staff

Transformed portfolio of teams into autonomous Product Unit with end-to-end ownership of SDLC
•	Developed Windows Communication Foundation (WCF) and Workflow Foundation (WF) 
•	Represented R&D in Microsoft China Cloud Innovation Center customer engagements and won Microsoft Global Execution of Excellence award for “Biggest Bet - Cloud” at TechReady

Principal Group Program Manager – .NET Framework

Led international Learning & Development (L&D) organization responsible for technical, product group training worldwide, distributed dev org design and practices, and M&A readiness and post-acquisition integration (including Nokia, Skype) across Global Dev Centers in China, India, Israel, Europe and Americas. 
•	Led global L&D program driving transition from traditional software dev to Services & DevOps
•	Led global planning and execution of first-ever, Worldwide Microsoft Hack-a-thon

Director of Engineering – Engineering Excellence, Worldwide L&D

Created solution offerings for BizTalk Server for in key vertical markets
•	Shipped BizTalk Accelerators for SWIFT (Finance), HL7 (Healthcare) and Rosetta Net (Manufacturing)

Senior Program Manager – BizTalk Server

Developed eCommerce and Supply Chain platform for Petopia.com, which evolved into Petco.com via acquisition

Senior Developer

Transitioned traditional print business into subscription-based online service for customs duty and tax data

Director of Informaton Systems

Co-Founder, Chief Technology Officer

Fractional CPO and strategy advisor helping industry specialized firms establish leadership positions in the Vertical AI segment atop the AI App Platform Stack. Our services catalog includes:
- Product Market Fit assessment
- Product/Service due diligence
- UX Design & CJM experience review
- Strategic Advisor services, specialized by domain expertise and professional experience in Vertical AI, Integration and enterprise low-code Citizen Development

As co-founder, launched the boutique consultancy in 2021 serving enterprise SaaS clients (including MQ leaders) while developing partnership with PE firms as trusted advisor to their portfolio companies. The built for purpose bespoke consulting engagements were harvested for content and methodology IP, and commercialized into packaged, or as repeatable as possible, service offerings that was the basis of our service/product catalog.

We are more operator than consultant. Our principles and priorities are firmly focused on developing produc

Co-Founder, Fractional CPO

Founder, CPO
Citizen Dev Studio & Tachyon Solutions
25yrs Product Leadership | 16yrs Microsoft | 5 Exits

Know about Alex Cobb's work experience, education, bootcamps, certifications, and much more. Alex Cobb

Alex Cobb

Founder, CPO Citizen Dev Studio & Tachyon Solutions 25yrs Product Leadership | 16yrs Microsoft | 5 Exits