Project Management

Marketing Foundations: Growth Hacking

Online Marketing Foundations

Multimedia Journalism

LinkedIn Content and Creative Design

LinkedIn Marketing Strategy

SEO Foundations

Advertising on YouTube

LinkedIn Marketing Solutions Fundamentals

Lead Generation Foundations

Content Marketing Foundations

Google Analytics Essential Training (2017)

Building an Integrated Online Marketing Plan

Become a Digital Marketer

Advertising on Facebook

Learning App Store Optimization for iOS and Android Apps

Google Analytics Essential Training

Project Management 

High School

Bachelor's Degree

Master of Business Administration - MBA

At Digikala.com, ranked 135th globally on Alexa and a leading e-commerce platform in Iran, my responsibilities included:

•	Formulating a content marketing strategy for the studio department, escalating production from 27 to 120 minutes with the same resources.
•	Planning content calendars based on site performance and audience activities for platforms like YouTube & DigikalaTV.
•	Strategizing for Digikala's YouTube platform, increasing average video views from zero to 14K and subscribers from 18 to 3,900, despite the national YouTube ban.
•	Developing a strategy for DigikalaTV, which elevated the average video views from 10K to 100K.

Content Production Manager

At the Donya-EEqtesad (ranked 3,105th globally on Alexa), my responsibilities included:

•	Writing engaging, SEO-optimized articles.
•	Developing content plans for the technology segment.
•	Conducting interviews with key figures in the technology industry.
•	Capturing and editing pictures and videos using CMS, Adobe Photoshop, and Adobe Premiere Pro.

Multimedia Journalist

At Huawei Technologies, my responsibilities included:

•	Crafting a comprehensive digital and social media marketing strategy for each campaign based on product USPs.
•	Overseeing content creation for campaigns, landing pages, and social media.
•	Managing social media platforms and paid advertisements.
•	Executing digital projects and performance marketing across multiple digital channels, including PPC, Native Ads, Display Banners, and YouTube Ads.
•	Leading SEO and SEM efforts for company landing pages.

Key achievements:

•	Increased average conversion rate from 2% to 7%, earning the "Fast Growth Individual" award in 2019.
•	Led the "Best Online Promotion Team", selling out P30 Series products in the first 3 minutes.
•	Grew Instagram followers from 48K to 258K (6% ER) and Telegram followers from 6K to 22K.

Digital Marketing Manager

At the Iranian Student News Agency (ranked 1,529th on Alexa), my responsibilities included:

•	Writing engaging, SEO-optimized articles.
•	Developing content plans for the technology segment.
•	Conducting interviews with key figures in the technology industry.
•	Capturing and editing pictures and videos using CMS, Adobe Photoshop, and Adobe Premiere Pro.

At Mofid Securities, ranked 481st globally by Alexa, my responsibilities included:

•	Overseeing marketing strategies and campaign development.
•	Leading marketing teams and managing social media and paid ads across various platforms.
•	Optimizing campaign results to enhance performance and minimize costs.
•	Preparing and presenting marketing reports to company leadership.

Key achievements:

•	Attracted 7M users to the trading platform with a new online strategy.
•	Increased Instagram followers from 50K to 750K and Telegram followers from 100K to 250K.
•	Achieved 180% ROAS for select seasonal campaigns.

Marketing Campaign Manager

At QIAGEN, as Senior (Global) Social Media Manager, I'm responsible for:

•	Overseeing corporate social channels globally.
•	Developing strategic approaches in partnership with performance channel teams.
•	Continually refining the global social media strategy.
•	Adapting the overarching content strategy for social media while ensuring company guidelines compliance.
•	Managing projects, budgets, and agency relationships.
•	Collaborating with internal stakeholders across multiple departments.
•	Engaging with QIAGEN's global community across platforms like Instagram, LinkedIn, Facebook, Twitter, and YouTube.

Senior (Global) Social Media Manager

At QIAGEN, as Head of Corporate Social Media, I'm responsible for:

• Overseeing corporate social channels globally.
• Managing and developing QIAGEN's Thought Leader Program.
• Managing and developing QIAGEN's Social Media Brand Ambassador Program.
• Managing and developing QIAGEN's External Influencer Marketing Program.
• Developing strategic approaches in partnership with performance channel teams.
• Continuously refining the global social media strategy.
• Managing projects, budgets, and agency relationships.
• Engaging with QIAGEN's global community across platforms like Instagram, LinkedIn, Facebook, X, and YouTube.

Head of Corporate Social Media

Founder

Building LinkedScore, the AI LinkedIn analyzer. 10+ years running social media for global brands.

Ali Azad

Building LinkedScore, the AI LinkedIn analyzer. 10+ years running social media for global brands.