As Product Executive at ShareViral, I define and execute the product strategy and roadmap for a performance-based creator advertising platform serving 500+ creators and brands. I own the end-to-end product lifecycle across one web and two mobile applications (creator and brand) — from market research and user story definition through sprint planning, prioritization, and delivery. I lead cross-functional collaboration with a 50+ member engineering, design, and marketing team to ship AI-driven features, translating business needs into clear PRDs, wireframes, and acceptance criteria.
