Analysed existing business models & suggested new models to improve the economic & social condition of women
- Conducted a market survey consisting of 28 dairy & retail outlets to gather market & consumer insights about reservations against soya milk
- Developed a marketing plan based on primary & secondary market research to position soya milk as health-drink than as substitute for milk
- Designed a product portfolio of flavored soya milk, soya yoghurt, tofu & soya nuggets to enhance the variety of product offering
- Developed an e-commerce model using eBay to increase sales and command a 150% higher price for Angora wool products
- Devised an action plan to achieve economies of scale & economies of scope in production of Angora wool products by streamlining the process & by identifying mutually exclusive tasks in the value chain based on financial resources, skills & capabilities of SHG members
- Built an in-house website to improve visibility, enable community outreach & promote ne