Amazon Ads Advanced Retail Certification

Strategies to improve sponsored ads performance

Amazon Sponsored Ads Advanced Certification

Amazon DSP Advanced Certification

Bachelor's degree

Major Events Management

Master of Science (MSc)

Trade Marketing and Communications  Intern

Publisher Manager

Managing a Marketing Automation platform, I am the regional bridge between Global and Content teams, to reach European markets. I enable partners to build and launch digital campaigns, ultimately leading to Cisco solutions’ scaling and new leads generation - Lead Partner Enablement project, to drive content adoption and strengthen partner activities - Advise on platform UX, and initiated governance project for Global implementation - Implement integrated media channels communications plan - Coordinate localized campaigns launch in region, aligning with local business needs and wallet opportunity - Part of the PT Office Green Team to dynamize sustainable practices and communicate Company's purpose

Partner Marketing Success Manager

European Brand Manager Assistant

Sole manager of affiliates and partnerships channel in EU, including strategy, implementation and performance optimisation, focused on driving Ecommerce sales. Working with cross-functional teams - e-commerce, business development, product marketing, legal and affiliate agency. - Drove digital campaigns across different stages of customer journey (awareness, consideration, conversion and loyalty) - Established business partnerships to reach targeted online communities and capture customers intent - Initiated channel expansion, launching in 2 new markets - Improved UX for closed groups portal, reviewed product offering and optimized implementation process. This reduced integration timeline, and facilitated a pan-european agreement to foment expansion - Quickly adapted paid media exposure to customer buying trends - Improved channel performance conversion and ROI via P&L management and optimization techniques

Affiliate Marketing Specialist

Marketing Assistant

Leading global paid media strategies for Amazon Marketplace, I oversee multi-regional teams and drive performance through data-driven insights: - Global Manager of Paid Media activities for Amazon Marketplace, across US, EU and JP. Led 2 regional agency´ teams and 7 partner teams - Budget management and on-going optimizations resulting in +49% ROI efficiency by using data-driven decisions - Designed product launch marketing strategy, leading to +34% traffic and +87% sales QoQ - Drove targeted B2B Display campaign, resulting in $1M SMB in sales in the first two months - Identified market gaps and launched new products on Cisco.com SMB e-Com hub

Global Marketplace Marketing Manager

Ecommerce Marketing Manager

Digital Marketing with 10years of experience driving commercial growth for companies in the tech space

Know about Ana Matos's work experience, education, bootcamps, certifications, and much more. Ana Matos

Resume of Ana Matos • Peerlist