Overall responsibilities - Driving the business and responsible for P&L of the business unit.- Develop and lead the sales pipeline for securing sponsorship / product placements.- Pro-actively identify new opportunities and generate leads.- Conceptualize ideas, branded content and develop proposals to clients.- Liaise with production units, clients and agencies.Secured SponsorshipsDollah Superstar (Feature Film)•	Panasonic•	Maxis•	Old Town White Coffee•	7-Eleven •	Red BoxBullets Over Petaling Street (Feature Film)•	Pernod Ricard•	7-Eleven•	Red BoxJuvana 2 •	MaxisChamsarang (Korean Drama Block on TV9)•	Mammee Double-Decker

Overall responsibilities	Lead development of integrated creative ad-sales and sponsorship solutions.	Be the liaison person with key account managers, marketing and on-air creative service teams.	Meeting monthly, quarterly and annual targets.	Prepare and analyse ADEX and Nielsen data.Key AchievementsJohnson & Johnson – Baby TV•	Malaysia Media Awards 2012•	Silver – Best use of television•	Silver – Best use of sponsorshipFirst regional NGW programme sponsorship with Pos LajuYoY growth of local sponsorship revenue with 25%

Overall responsibilities	Meet set budgets and targets.	Managing direct reports and building a qualified sales pipeline	To commercialize and generate sales of Digital products/ services.	Identify and development strategic relationships with agencies and clients.	Educate and create digital media opportunities for agencies and clients using Digital Five’s properties.	Assist team members in achieving team goals	Campaign management	Key Account managementKey Achievements	158% sales target achievement (FY2011 – Feb to Aug)	100% sales target achievement. (FY2010)	Grew the ad sales revenues with a total of 83% 	Grow number of advertising campaigns with 550% 	Building client base and strengthen client, agency and inter-company relationships.	Key campaigns (Digital marketing activities)•	Maybelline – Akademi Fantasia (Season 7 and 8)•	Sony – Share the moments (Reality TV show)•	Malaysia Airlines – Saya Nak Cuti (Reality TV show)•	Johnson & Johnson – Erra’s Gugu Gaga (Reality TV Dram

Work with clients and agencies for regional accountsTie publishers to our ad networkBuild awareness about Innity in the regionEstablish and build relationships with agencies and clientsProvide customized online media solutionsAssist team with creative rich media solutionsOnline Media Planning

• Responsible for company-wide sales activities, identifying new opportunities to maximize revenue and drive growth.• Managing incoming sales leads, converting leads into successful deals and working with existing and new clients to identify new opportunities.

• Pitch &amp; win clients for GrabAds campaigns• Build &amp; maintain high-level media buying relationships• Pipeline management, sales forecasting and key sales reports with business KPIs• Run local Pitches &amp; RFPs and Joint-Business Plans (JBPs) with key partners• Sales talent mentorship &amp; development• Lead a team and manage team targets

15 years of experience in digital media sales.

Andreas Olsson | Peerlist Profile

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