eyeo are the developers behind AdBlock Plus, the global content-blocking platform serving millions of users across iOS and macOS.

- Led architectural refactoring during Objective-C to Swift migration, improving modularity and long-term maintainability of high-scale mobile codebase.

- Contributed to macOS client development from inception, aligning shared logic across mobile and desktop platforms.

- Designed and implemented automation system to dynamically distribute filter updates at scale, improving reliability and operational efficiency for millions of active users.

- Championed company-wide migration from Mercurial to Git and helped establish CI/CD pipelines within the mobile team.

Senior Software Engineer

Global cybersecurity company serving millions of users; later valued at $1B+ following investment by CVC Capital.

- Contributed to mobile security product development during period of rapid global scale.

- Participated in architectural and UI modernisation efforts across iOS applications.

- Worked within large-scale engineering organisation, collaborating across cross-functional teams.

- Gained exposure to enterprise-level release processes, security considerations, and performance standards.

Software Engineer

Consumer astrology and personality insights platform with large-scale user engagement (15 million user profiles created).

- Led complete architectural rewrite of the iOS application, modernising legacy systems and improving performance, modularity, and release velocity.

- Refactored networking layer in collaboration with backend team, reducing payload size and improving API efficiency.

- Redesigned authentication flows (Apple/Google/email) and optimized caching, serialization, and logging systems.

- Led release from rebuild through production rollout while coordinating with design and backend stakeholders.

Lead iOS Engineer

Worked on Evercast for iOS - Video collaboration and conferencing platform leveraging early WebRTC infrastructure.

- Contributed to development of multi-participant video conferencing (up to 10 concurrent users) using Kurento Media Server (WebRTC).

- Implemented session recording and timeline scrubbing features allowing users to revisit moments during live calls.

- Navigated early-stage WebRTC limitations on iOS, optimising media handling and session stability.

- Collaborated closely with backend engineers on media pipeline and signalling architecture.

Trivela FC is an EdTech platform gamifying mathematics learning for schools.

- Led transition from prototype to production-ready platform, onboarding 20 schools and ~1,000 active students within 3 months. Platform now processes ~50,000 answered questions per school day.

- Designed and implemented production-grade backend architecture with isolated staging/production environments, migrating critical state from client-side storage to secure, scalable infrastructure.

- Integrated institutional MIS authentication (Wonde), enabling secure school onboarding and unlocking B2B distribution channels. 

- Built operational tooling, CI/CD pipelines, and automated off-platform backups to improve reliability and reduce failure risk.

- Implemented AI-powered avatar generation via serverless functions, extending the product experience through generative systems integration.

Lead Engineer (Platform & Infrastructure)

Award-winning software development agency. Worked on Air France - Music in the Sky, an award-winning augmented reality marketing application launched prior to ARKit.

- Sole iOS engineer architecting custom sensor-driven AR system (pre-ARKit) using accelerometer, magnetometer, and geolocation data.

- Engineered 3D spatial marker simulation system to emulate depth and distance in real-time.

- Diagnosed and resolved memory leaks on low-RAM devices using Xcode Instruments, significantly improving performance and stability.

- App launched internationally, surpassed 100K downloads, and received industry awards and press coverage.

iOS Engineer

Formation Games is the independent sports game studio formed of a football, AAA & BAFTA winning team. The studio aims to bring fans closer to the sports they love and live out their dream through genre disrupting social game experiences. CLUB is its first title and the first free-to-play football ownership entertainment experience, utilising real-world player performances.

- Contributed to 0 to near-soft-launch development of a cross-platform Flutter application and Go-based backend infrastructure on GCP.

- Implemented real-time features and notifications across frontend and backend, supporting dynamic game-state updates.

- Worked with Protocol Buffers and internal “Velocity” code-push engine to enable remote UI updates without requiring client releases.

- Assisted in CI/CD setup (Fastlane, Codemagic) and collaborated across a 4-engineer team spanning frontend and backend systems.

Senior Product Engineer

Need it for Tonight is a seed-funded UK-based on-demand fashion delivery platform (90-minute/next-day boutique delivery model).

- Unblocked stalled launch by resolving critical Apple Sign-In failures, shipping v1 within weeks of joining.

- Re-architected Flutter codebase to improve runtime performance and stability, enabling cross-platform expansion to web and supporting long-term maintainability.

- Implemented full commerce stack (Meilisearch, Stripe, Apple/Google Pay, Live Activities), stabilising checkout and supporting consistent daily revenue.

- Designed internal content and SEO management system empowering marketing to control merchandising and metadata independently, reducing engineering dependency and accelerating iteration.

- Mentored and onboarded engineers while contributing to backend (Java/PHP) architectural decisions.

Lead Product Engineer

Delivered 0 to 1 mobile and cross-platform systems for early-stage startups across AR, BLE, messaging, and AI-driven media applications.

- Operated as sole engineer across multiple early-stage engagements, architecting and shipping mobile platforms from concept to production (Swift, Flutter).

- Developed BLE/iBeacon-based proximity systems (hotel key and device detection concepts), integrating hardware-triggered authentication and real-time signaling.

- Implemented XMPP-based messaging prototype for high-scale consumer platform, designing real-time communication architecture.

- Integrated Unity into Flutter via custom bridge implementation to deliver AR experiences across iOS and Android.

- Built AI-powered pose-detection and generative media system leveraging TensorFlow to process user-uploaded video and dynamically render augmented outputs.

Independent Product Engineer (Multiple Clients)

Imagine TikTok/Duolingo for general knowledge. Chunks is an AI-powered microlearning platform generating multimedia educational content through automated AI pipelines.

- Built and launched full-stack AI platform (Flutter + TypeScript/Firebase) from 0 to production, reaching 500+ MAUs and ~$500 MRR through rapid experimentation and conversion optimisation.

- Architected AI content engine orchestrating LLMs, TTS, and generative media systems to automate end-to-end content production without manual editorial overhead.

- Implemented A/B testing, analytics (PostHog, GA), and dynamic PPP-based regional pricing logic, improving conversion and monetisation efficiency.

- Open-sourced a pricing automation tool and built CI/CD + automated distribution pipelines to scale operations without additional headcount.

Founder & Founding Engineer

Indie dev working on Chunks Microlearning.

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