Responsible for managing the end-to-end creative production process for performance marketing campaigns, with a strong focus on user acquisition.

Led the development and execution of high-volume ad creatives across multiple platforms (Meta, TikTok, Google, etc.)
Managed creative pipeline: from brief → concept → production → testing → iteration
Coordinated designers, video editors, and copywriters to ensure fast turnaround and consistent output
Collaborated closely with UA and marketing teams to align creatives with performance goals
Analyzed creative performance data and translated insights into new testing hypotheses
Built and maintained structured testing frameworks (hooks, angles, formats)
Ensured continuous creative refresh to combat ad fatigue and sustain campaign performance

Focused on speed, volume, and performance — delivering creatives that scale.

Creative Manager

Leading the creative vision and execution at ViralCut, an AI-powered platform helping brands and marketers produce high-performing video creatives at scale.

Responsible for developing creative strategies, overseeing content production workflows, and integrating AI-driven solutions to accelerate testing, improve efficiency, and maximize campaign performance.

Working closely with product and marketing teams to shape innovative experiences at the intersection of AI, video, and performance marketing.

Creative Director

Leading creative strategy for performance marketing and user acquisition, with a focus on building scalable, data-driven creative systems.

Defined creative vision and strategy aligned with growth and acquisition targets
Built and scaled creative production systems to support high testing velocity
Oversaw development of winning concepts, messaging angles, and ad formats
Partnered with UA teams to identify growth opportunities and scale top-performing creatives
Implemented frameworks to continuously test, iterate, and refresh creatives at scale
Led and mentored creative teams, ensuring quality, consistency, and performance mindset
Integrated data insights into creative decision-making to maximize ROI

Focused on turning creativity into a predictable growth engine through structured testing and scalable execution.

Creative Director @ InfluencerMkt

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