Content Marketing & SEO Fundamentals Exam

Google Ads Search Certification

Facebook Marketing Funnel


SEO Training Course: Building Sustainable Traffic for Business Growth

Facebook Lead Generation Pro

Inbound Marketing Certified

SEO Certified

Google Ad Fundamentals

Link Building Test

Product-Led Growth Fundamentals Certification

Google My Business

Google Digital Unlocked

Facebook Marketing Funnel

Digital Marketing Training

Task Officer

Bachelor of Science - BS

Developing monthly Content Calendars and Posting on different Social Media Platforms

Social Media Intern

•	Worked for Multiple international SEO Clients from different industries
•	Ranked a new website from the US automotive industry in 3 months
•	Collaborated with the content team to produce SEO-optimized website blogs
•	Created multiple blogs and landing pages templates to assist content team
•	Executed on-page and off-page SEO strategies for a range of clients
•	Carried out keyword research to support new client pitches
•	Monitored the website performance, including traffic and backlinks
•	Conducted on-page, off-page, and technical SEO audits for client websites
•	Collaborated with Sales team to present and execute SEO project management 
•	Created meaningful graphs, and reports to track monthly performance using Data Studio
•	Helped Developers to create a SEO-friendly Automotive E-commerce store for UAE market

SEO Executive

Worked as a Design Intern in Social Media Marketing team and designed different marketing campaigns for Local and as well as International brands.

Design Intern

Social Media Coordinator

•	Planned, created content, and manage all the social media pages of the company.
•	Developed Content strategies for the different in-house brands.
•	Research on opportunities to grow brand's digital presence.
•	Closely monitored insights and page growth of all in-house projects.
•	Conducted competitive analysis for client's social media channels.
•	Collaborated with the team of video animators & graphic designers.
•	Created and executed campaigns for brand awareness, lead generation, website traffic & sales.
•	Managed & executed Facebook Ads campaigns for local clients from different industries.

Social Media Executive

•	Monitor the website performance including traffic, and backlinks
•	Collaborate With Content Department to Create SEO-friendly content
•	Help to contribute to the company blog and other external communications
•	Weekly Keyword ranking and Google Analytics Report Creation
•	Budget allocation for monthly backlinks and link insertions for in-house projects. 
•	Supervise Junior SEO’s, assign, and help them to execute monthly tasks
•	Competitor analysis and keyword research to find new blog topics, and landing pages ideas
•	Collaborate with developers to resolve website technical issues, to increase Core Web vitals score
•	Handling affiliate marketing activities as authorized partners of multiple businesses.

SEO Analyst 

Identify and capitalize on new growth opportunities for the business through organic strategies.
Research and launch programmatic SEO campaigns for various use cases of different products of PureSquare.
Manage the technical aspects of websites, focusing on enhancing Core Web Vitals.
Provide weekly SEO reports on organic traffic improvements using Google Looker Studio.

Marketing Team Lead

• Take ownership of a persona and develop a marketing strategy accordingly.
• Organic lead generation through different channels, such as Social and Organic
• Launched different SEO campaigns in the first quarter and achieved 500+ qualified leads.
Developed a marketing strategy for a dedicated persona, resulting in a 15% growth in revenue within the first quarter.
• Launched two websites, & achieved 694,000 organic clicks and 14M impressions collectively in 11 months.
• Develop monthly reports using GSC, Ahrefs, and Google Analytics data.
• Supervise SEO interns and guide them to execute weekly tasks.
• Create a weekly content calendar for writers and publish content regularly on CMS.
• Conduct research on niche-related trendy topics and write SEO-optimized blogs.

Senior Digital Marketing Executive

•	Created SEO strategies for multiple E-Commerce websites from scratch.
•	Created Business strategy and launched 4 E-commerce stores.
•	Ranked an e-commerce from 0 to 500 users per day in 4 months.
•	Online store management (OSM) of multiple WordPress e-commerce shops
•	Created and handled all aspects of advance SEO and SMO strategies.
•	Implemented appropriate on-site changes to make website more SEO-friendly
•	Performed Keyword research using Google Trends, & Ahrefs
•	URL and Keyword Mapping for all client’s website 
•	Competitive analysis of competitor’s website using Ahrefs and Semrush.
•	Supervised a team of five SEO interns for an e-commerce project.
•	Handled Social media channels for brand awareness and reputation management.
•	Monitored search engine algorithms & updates to work within Google guidelines.
•	Used Google Analytics, Search Console, and Bing Webmaster tool for geographical targeting.

•	Performed Keyword Research and Keyword Mapping for different landing pages.
•	Collaborated with Content Writer to produce website content.
•	Performed on-page and off-page SEO activities to boost online traffic.
•	Created monthly audits and performance reports using GTMetrix, Page Speed Insights, Ahrefs and Google Analytics.

Search Engine Optimization Specialist

- Running A/B tests via VWO to optimize conversions and drive revenue

- Using Mixpanel to analyze user journeys and uncover friction points

- Researching and executing product use cases to increase adoption

- Leading a team of content writers to produce goal-oriented, strategic content

- Planning and budgeting quarterly initiatives for organic growth

- Conducting market and gap analysis to guide new feature development

- Collaborating with Affiliate, Paid, and Product teams to align on growth goals and maximize cross-channel impact

Assistant Marketing Manager

Not tall, handsome, marketer.

Know about Arsalan R's work experience, education, and much more. Arsalan R