Data Visualization for Data Analysts

Learning Data Visualization

Introduction to Attribution and Mix Modeling

Motivating and Engaging Employees

Social Listening for Marketers

Coaching and Developing Employees

Enhancing Your Productivity

Getting Things Done

Insights from a Project Manager

Learning Data Science: Tell Stories With Data

Marketing Analytics: Presenting Digital Marketing Data

Thinking Like a Leader

Chairman of the Promotions Committee

Bachelor’s Degree

Associates

Tandem Marketing is a boutique marketing agency specializing in Social Media Advertising and Growth Consulting for ecommerce businesses. We take on clients as projects that start out with ad spend as low as $3,000 /mo, and help them scale up to and over $100,000 /mo through efficient audience testing, creative development and holistic business support through rapid growth strategy & execution support. 

We are generally either an extension of your marketing department or can act as an outsourced CMO in more involved engagements.

Ecommerce Growth Consultant

Oversee affiliate program management, analytics, and business development

Marketing Consultant

Brought on board to spearhead the development and execution of the company’s online marketing initiative, including online lead generation and website optimization across all six online properties. 

Hired, trained, and mentored a three-member staff in marketing campaign and website redesign strategies to increase SEO and qualified online lead generation. 

Facilitated the usage of the highest quality products by conducting due diligence on all marketing tools/services, including webinar vendors, email service providers, and web analytics vendors.

Director of Online Marketing

Founder, CEO - Agency Acquired in March, 2022

ECommerce Partners is a full-service, advertising agency specializing in ecommerce headquartered in New York City. 

Manage a team of 7 marketing specialists in the areas of Paid/Organic Social Media, Paid Search, Affiliate Marketing, Email Marketing and Conversion Rate Optimization across several different verticals including fashion, beauty, specialty foods and consumer electronics. Responsible for marketing department P&L as well as client retention & campaign optimization. Regularly brought in to assist with business development as a subject matter expert.

Director of Marketing Services

Brought on as core team member in a leadership position to build new marketing optimization software &
expand on current offerings. Utilized my extensive e-commerce marketing & analytics expertise to help build
various solutions for both the e-commerce vertical as well as lead generation.
 
Key highlights 
● Designed UI & feature requirements​ for intelligent, fully customizable product listing ads & paid search alerting
system
● Assisted in the requirements outlines for other tools used for Voice of Customer analysis, paid search campaignbuilding, Dashboarding applications and marketplace reporting & optimization
● Responsible for Go-To-Market product planning and client support

Product Manager, E-Commerce & Social

Brought back to lead a team of 15 marketers and product creation specialists as Director of Business Analytics. My primary goal at the company is to bring a renewed focus on beachcamera.com and buydig.com sales in an effort to reduce the over-reliance on third party marketplace sales. 

Improved product page conversion rates by 16% through testing & optimization

Generated 6% overall revenue through newly launched paid social campaigns at a positive ROI

Spearheaded cost savings programs across affiliate marketing, product listing ads and paid search to cut 36% of unprofitable ad spend with no effect on revenue. This accounted for the lion's share of the annual $4.8MM ad spend budget

I also oversaw all business analytics including web based (Adobe Analytics & Google Analytics) as well as transaction based. I created and nurtured an analytics driven culture and supported expansion efforts for all marketing channels through accurate, detailed analysis.

Director of Business Analytics

Hired as a remote full time employee part of the key management staff to lead the company’s ecommerce efforts and introduce additional sources of web revenue through the creative implementation of marketing channels. 

This included launching the affiliate marketing channel as well as completely restructuring paid search, comparison shopping engines, SEO, and email marketing programs. 

Instrumental in leading the company’s efforts in optimizing logistics, data collection & optimization, as well as spearheaded efforts in business development including a complete re-platform from Netsuite to Shopify.

Replatform to Shopify led to an increase of sales by over 87% in the year following the replatform and gained back $30,000 in yearly expenses.

Director of Marketing

Brought back to lead the company’s rebranding efforts, including a website re-launch, during the transition from Home Décor Products to Homeclick, LLC. 

Expertly administered a annual marketing budget ($1.7MM) to develop and manage online marketing and branding initiatives, including comparison shopping engines (CSEs), paid search, affiliate management, conversion rate optimization, business development, and web/database analytics. 

Through strategic advertising spending, led the business re-launch to a successful first year of $25MM and $35MM the following year.

Trained and directed marketing support staff in the strategies to ensure the seamless execution of all daily marketing activities. 

Implemented and managed HomeClick Community, a fully integrated & custom content destination.

Managed online marketing for DOD Marketing for 4 online retail sites including: ButterflyPhoto, LCDTVs.com, BestBuyPlasma.com, and PlasmaBay.com.

•	Managed a $1MM monthly budget and consistently generated exceptional ROI in a competitive landscape across 6 retail portals.
•	Responsible for implementation and analysis of marketing campaigns including: affiliate management, paid search, comparison shopping engines and SEO.
•	Assisted staff during ERP implementation by utilizing project goals and milestones to minimize risk and maintain marketing integrity to insure minimal advertising downtime.

Senior Marketing Analyst

Arthur Freydin is an entrepreneur, business leader and performance marketing specialist in New York City, NY. Notably, F

Know about Arthur Freydin's work experience, education, and much more. Arthur Freydin