Achievements: Hired and trained 2 UI-UX designers. Used data lead design to launch and
improve upon a new product, bringing the Daily Active Users to over 16,000.

 • Hired and trained 2 graphics and product designers.
• Conducted in depth UX research and build design systems for mobile & web apps.
• Pitched new products to executives and successfully launched a new product in the
Vietnamese market.
• Developed detailed user flows to improve handoff to developers and engineers. 
• Lead design for marketing effort for Vietnamese and foreign market. 
• Closely worked with CEO, CTO & CMO to generate design strategies.

Lead UI UX Designer

Achievements: Promoted from Design Lead to Manager after 6 months of working at freeC.
Hired and trained 3 UI-UX designers. Developed detailed design strategy for mobile
onboarding and improved conversion rates by 11.2% in 3 months.

•  Hired and trained 3 UI-UX Designers, and 1 video editor.
• Managed weekly design sprints to create timelines and deadlines. 
• Created product optimization and strategy creation to improve app conversion rates. 
• Conducted in depth market and competitor research to identify new features for backlog.
• Worked closely with CEO & CTO to develop backlog with available engineering resources.

UX UI Design Manager

Achievements: Lead the wayfinding design project for Brookfield properties the 2nd
largest real estate developer in the world at the time.

• Designed fonts, graphics and signages for internal design systems.
• Designed visual strategies for signage with focus on communication and user. 
• Designed UX, UI & graphics for signage, wayfinding, and new products developed. 
• Met clients & create a clear briefs for design, product and engineering teams. 
• Supervised and Trained 2 Interns for Graphics and UX Design.

Communication Designer

Achievements: Lead an UX audit to identify and remove design debt for one of the
highest revenue generating products. Increasing NPS scores by 8%. Leading 2 user testing sessions every month with executives from Tesco. 

• Presenting designs weekly client ideation and design workshop sessions. 
• Defining product design operations & processes to reduce design debt. 
• Leading UX Audits of web & mobile products to improve NPS scores.
• Generating user journey maps, flows, interactions.

Senior User Experience Designer

Achievements: Using design research and strategic design decisions related to
onboarding, increased the number of registered users to over 9000 in 6 months.

• Designed marketing material, graphics and branding.
• Built design systems from scratch to match with the existing branding.
• Lead team brainstorming sessions internally to find new market fit for the products. 
• Developed User Personas, User Journey Maps to pin point frictions.
• Developed UX solutions for a seamless experience using hotjar and google
analytics.

Lead Designer

Achievements: Joined sales team to better understand product lifecycle. Awarded sales
employee of the month (August 2024). Successfully designed and implemented a
bespoke Real Estate CRM system that streamlined operations. 

- Rebuilt core functionalities based on industry consultant inputs and market research
- Established and streamlined comprehensive design processes across teams
- Constructed enterprise design system from the ground up, improving consistency by
40%
- Updated product design based on evolving requirements and strategic product
roadmap

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