Bachelor’s Degree

Master Of Design (M.Des.)

Lead UX Designer

• Collaborated closely with the Head of Design to develop innovative workflows addressing home seller pain points.  
• Conducted small experiments to enhance user experience on 99acres.com, leading to improved customer satisfaction.  
• Assisted senior designers on multiple production-level projects, gaining valuable exposure to design processes and methodologies.

User Experience Design Intern - 99acres.com

Senior User Experience Designer

Led end-to-end creative and design for 99acres, India's leading real estate marketplace, across web, iOS, and Android.

Defined visual direction and experience standards across the full marketplace including search, discovery, detail pages, and seller flows. Project page redesign lifted conversion by roughly 250 percent. Desktop search conversion grew from 0.6 to 2.36 percent. Mobile search changes added around 4,500 qualified daily leads at 50 percent rollout. Visitor-to-seller contact on detail pages improved from 2.0 to 2.6 percent, and seller response rate grew from 4.5 to 6.5 percent.


Built a cross-platform design system that cut shipping time by 60 to 65 percent and doubled concepting speed. Established design ops rituals, documentation standards, and QA processes that raised output quality without slowing delivery. Built and mentored a design team with a defined growth ladder and structured review cadence.

PropTech Mobile App of the Year for the personalised app revamp that d

Associate Vice President UI/UX Design - 99acres.com

Principal UI/UX Designer

Designed and tested a guided college-discovery flow that helps students shortlist colleges aligned to their interests and strengths. Focused on making key information easy to find and compare.

What I did

Mapped the student journey for search → compare → shortlist through interviews and surveys.

Ran competitor and content audits to identify must-have decision data like fees, placements, courses, exams, reviews, scholarships, and location.

Re-organized navigation, filters, and comparison using open and closed card sorting.

Created low- to high-fidelity prototypes and ran usability tests with students to validate tasks like “find 3 colleges that fit me.”

Documented insights, IA, and prototype specs for product and engineering handoff.

Outcome

Test participants reported higher clarity and confidence when shortlisting colleges.

Proposed IA and comparison patterns were adopted as inputs for future iterations.

Skills used
User research, information architecture, wireframing, prototy

User Experience Design Intern (Degree Project with Shiksha.com)

Freelance - User Interface, Web-Graphic Designer

User Experience Designer

Led creative and design strategy across Naukri.com's B2B product suite, the largest job platform in India.

Set design direction and creative standards across multiple business units, aligning the visual language with brand and business goals. Scaled the design organisation while keeping C-suite confidence and delivery velocity both intact. Resolved product and channel conflicts through design clarity by restructuring offer communication, entitlement flows, and upgrade paths for a healthier revenue mix. Presented transformation roadmap and outcomes directly to the leadership team.

Worth noting: my serious wildlife photography practice was developing in parallel with this role. It was not a post-burnout escape. It was building alongside a VP career because both things have always been part of the same creative life.

Info Edge Merit Award 2022 for cross-BU impact and margin-safe growth.
Transformational Leadership Recognition 2024 for raising creative culture and quality without slowin

Vice President UI/UX Design- Naukri.com

Summer Trainee

Studio Kunj is my independent practice. Part creative consultancy, part photography studio, part teaching platform. Three expressions of the same obsession with visual craft.

Creative Direction and Design Leadership
Fractional creative direction for startups and mid-market product teams who need senior vision without a full-time hire. I cover visual strategy, brand expression, and creative standards at every stage of growth. I also build design systems with token architecture, accessibility baked in, and governance that actually sticks so teams ship faster without losing creative quality. I run workshops for design leaders on critique, visual thinking, and portfolio development.

Wildlife Photography
Active field practice across India's major wildlife reserves with an emphasis on ethical, patient, light-first photography. I document India's biodiversity through a storytelling lens, focusing on behaviour and habitat rather than pure spectacle.

Photography Mentorship and Tours
One-on-o

Founder · Creative Director · Wildlife Photographer & Photography Mentor

Designer

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