Advanced Competitive Research Practices with Semrush

Semrush SEO Crash Course

B.Com.

Master of Computer Applications (MCA)

Leading SEO and AI Search initiatives for the compliance automation SaaS space.

• Delivered $11.29M+ in pipeline value and 2,410 SQLs through SEO and AI-led organic programs within 12 months.
• Expanded the keyword footprint by 45% and increased AI Overview visibility from 200 to 1.8K keywords.
• Built AI SEO workflows for keyword clustering, content briefs, and rank tracking, improving operational efficiency.
• Led a high-performing SEO team, driving 55% of total site acquisition.
• Partnered cross-functionally with Product, Marketing, and Engineering to ensure SEO-first execution across initiatives.

Functional Lead - SEO

Scaled SEO visibility for a global B2B SaaS platform in credit decisioning and risk analytics.

- Boosted relevant keyword coverage by 800+ within six months.
- Ranked in the top 1 to 6 positions for “credit decisioning software” and “risk decisioning.”
- Designed AI-driven content mapping to strengthen enterprise funnel visibility.
- Established foundational SEO frameworks and reporting standards for enterprise leads.

Head of SEO

Managed SEO for 14+ client websites across SaaS, retail, and eCommerce.

- Delivered 73% organic traffic growth for top clients within six months.
- Developed client-specific SEO roadmaps, content strategies, and audit reports.
- Built long-term retainer frameworks with measurable SEO deliverables.

Digital Marketing Manager - SEO

Founder at BestSEO.tips and SEO Agency 💼💻  #digitalmarketing.

SEO Consultant

Scaled SEO into a core revenue channel for Acko and AckoDrive, driving consistent growth across auto, health, and travel insurance categories.

- Built and led a 14-member SEO and content team, establishing the in-house function from the ground up.
- Transformed the website architecture from a non-SEO-friendly SPA to a fully crawlable, optimized platform, enabling strong organic scaling.
- Owned end-to-end SEO for Acko.com and AckoDrive.com, covering keyword strategy, on-page optimization, content development, and link building.
- Partnered with Product and Engineering teams to implement SEO-friendly CMS features and technical enhancements.
- Grew organic traffic from 431K to 1.5M monthly sessions, contributing ₹220M+ GWP (auto) and ₹11.4M+ GWP (health) through organic conversions.
• Drove 8,000+ B2B leads and expanded SEO impact across both D2C and B2B funnels.
• Achieved and maintained #1–3 rankings for competitive keywords such as “car insurance,” “bike insurance,” and “online car i

Associate Director - SEO

Senior Lead - SEO

Built and scaled Medlife’s organic presence to dominate India’s online pharmacy space.

• Achieved No. 1 ranking for “online medicine,” “online pharmacy,” and other competitive terms.
• Drove a 4× increase in organic sales while cutting paid spend significantly.
• Led a 6-member SEO and content team and implemented strong technical SEO foundations.
• Established keyword-led content expansion and category-level optimization.

SEO Manager

Sr. SEO Manager

Spearheaded core product SEO for one of India’s largest fintech marketplaces, driving long-term organic growth across loan, credit card, and insurance verticals.

- Scaled organic sessions from 100K → 3M+ monthly, ranking #1 for major high-volume finance keywords.
- Led the SEO function, building processes for content optimization, technical audits, and on-page excellence.
- Embedded SEO and Programmatic SEO into the core product and platform architecture in collaboration with Product and Engineering teams.
- Delivered sustained visibility and traffic growth that continues to drive ~20M organic sessions monthly even after tenure.

Responsible for PlayGroundOnline’s online marketing process. That includes SEO, SEM, Email Marketing, Social Media, Reputation Management, Blogging, Content Management and managing in-house SEO team.  

PlayGroundOnline (Playground Sports India Pvt. Ltd.) is an E-Commerce company specialised in selling sporting goods, Fitness products, outdoor & adventure products and many more.  Continuously working on web search marketing and competing with India’s other popular commerce websites.

Online Marketing Manager

Search Engine Optimization, Social Media Optimization for both client and in-house websites.

SEO Analyst

Worked as Web Search Marketing Consultant.

SEO SEM Consultant

Search Engine Optimization, Social Media Optimization, Social Media Advertising, Reputation Management SEO and PPC Campaign Management for both client and in-house websites.

Deliverable Model: Search Engine Ranking and Traffic, Social Media Traffic and other possible ways.

AI SEO Specialist

Running BestSEO.tips, my independent SEO consultancy and AI-driven blog, helping B2B SaaS, FinTech, and eCommerce brands scale organic growth through advanced SEO automation and AI search optimization.

- Consulted with clients globally via Upwork and direct projects, focusing on B2B SaaS SEO, AI SEO workflows, and automation-led content systems.
- Developed Generative SEO frameworks (GEO + AEO) to increase AI search discoverability across ChatGPT, Perplexity, and Google AIO.
- Delivered measurable growth in visibility and conversions for early-stage startups and mid-market SaaS businesses.
- Built custom GPT-based SEO tools (AI SEO Workflow) for keyword clustering, content briefing, and SERP monitoring, improving team efficiency by 50–60%.

Co-Founder

SEO Consultant | Head of SEO, Former Director SEO at ACKO Insurance | AI SEO Specialist; GRC compliance, Cybersecurity

Know about Albert Adaikkalam's work experience, education, and much more. Albert Adaikkalam