Fractional executive engagements for SMEs and scale-ups:

Strategy — Data-driven growth plans, business model redesign (BMC, Pareto, SWOT), AI integration where it moves the P&L.
Execution — Step in as Interim GM / PM and own the numbers: budgets, P&L, financial reporting. €30M managed, +40% revenue delivered.
People — Organisational structuring with clear goals, documented processes, and financial accountability.

Also deliver AI training for management teams: how to leverage AI tools for financial analysis, reporting automation, and operational efficiency — with strict data privacy protocols.

Business Transformation & Finance Consultant

Operational and strategic assessments for innovative scale-up businesses.
• Marketing strategy, operations review, and growth planning for hyper-growth startups

Temporary Business & Operations Advisor

Led a team of 5 across database management, product, digital strategy, and advertising. Owned both team KPIs and individual growth paths.

Built and launched the entire B2C channel — from strategy to operations, fully implemented.

Marketing Director

Short-term advisory engagement for a leading European tech conference.
• Sales strategy setup leveraging company database and LinkedIn
• Coordinated with internal teams on campaign execution and pipeline tracking

Temporary Business Advisor

Led a team of 5 across commercial operations, product development, digital strategy, and marketing.
• Owned team KPIs, individual growth paths, and budget accountability
• Built and launched the entire B2C channel — from business case and financial projections to full operational deployment
• Strengthened financial reporting, CRM capabilities, and marketing analytics across all channels

Commercial & Operations Director

Main tasks:
- Setting up a sales strategy on LinkedIn Ads, starting with the company database.
- Coordinating with the internal marketing and communications team.
- Launching and monitoring the LinkedIn campaign.

Temporary Marketing Advisor

Led multi-site expansion across 70 franchisees and direct branches (€33M turnover). Actively involved in the company's sale to one of the largest global mobility corporations.

• Supported the operational side of the M&A process: process documentation, operational data preparation, and alignment of workflows to the acquirer's standards during the transition to Avis Budget
• Multi-site financial consolidation: harmonised financial reporting, invoicing, and commercial processes across 30 new branch launches into a unified framework
• Standardised procure-to-pay (P2P) and order-to-cash (O2C) workflows across all locations — eliminating process fragmentation before the acquisition
• Owner of business intelligence and digital channel development

Result: +50% group revenue in 1 year (€33M turnover), online revenues 2x. Company acquired by Avis Budget Group.

Commercial & Expansion Director

Worked with founders, CEOs, and sales leaders who are done guessing and ready to build systems.

Whether you're taking an offline business online, scaling a startup past the chaos phase, or trying to get your sales team to execute with data instead of gut feeling — I bring structure, process, and accountability.

No fluff. No vision boards. Just measurable outcomes.

Digital Business Coach | AI SCALE UP Consultant

PE-backed fintech startup — full P&L ownership in a high-scrutiny investor environment.

• Monthly financial reporting packs for PE investors: cash flow forecasting, burn rate analysis, board presentations
• Full budgeting, forecasting, and financial planning accountability
• Set up financial governance framework: approval workflows, cost controls, vendor management, compliance
• Built the commercial growth strategy across B2C and B2B from the ground up; owned the digital product roadmap with CTO — SaaS, white-label, e-commerce
• Developed channel partnerships, opened B2B welfare channel as new revenue stream
• Managed 15-person team through rapid scaling — hiring, onboarding, organisational structuring

Result: B2B channel launched, strategic partnerships closed, new revenue streams operational.

General Manager

Full P&L ownership for a healthcare services company. Led a complete operational and financial transformation. Actively involved in the company's acquisition and integration.

• Supported the M&A transition: operational due diligence, process documentation, alignment of financial and operational workflows to the acquiring group's governance standards
• Restructured cost base, renegotiated supplier contracts, redesigned pricing model — full financial due diligence on every cost line
• Implemented financial governance from zero: monthly close discipline, budget-vs-actual tracking, variance analysis, board reporting
• Redesigned the commercial strategy: customer segmentation, digital marketing launch, new revenue channels
• Reorganised 12-person team with clear accountability structure and KPI-driven performance management
• Led digitalisation of finance and admin processes: migrated from manual invoicing to automated workflows

Result: +40% revenue in 12 months. Company subsequently acqu

Main tasks:
- Coordination of Marcom team (3 FTE)
- Owner of innovation and digital (first the online channel, second the Business Intelligence)
- Interaction with franchisees and direct branches (70)
- Coordination of the branches' startup launches (30 launches)
Goals: The overall company group revenues +50% in 1 year. The online group's revenues 2x in 1 year.

Main tasks:
- Marketing strategy and operations assessments to innovative and hyper-growing scale-up businesses.
- Marketing and growth strategy to help start-ups scale their businesses.

Advisory for founders, CEOs, and business leaders on operational and financial structuring.

Core focus: replacing gut-feeling management with data-driven financial systems — budget discipline, KPI frameworks, process documentation, and accountability structures.

AI training component: helping leadership teams adopt AI tools for business intelligence, financial modelling, and decision support.

Business & AI Transformation Advisor

Ownership of a €30M B2B portfolio with 20-person cross-functional team.

• Revenue forecasting, pipeline tracking, financial performance reporting
• Partnered with IT Director on ERP modernisation project: requirements definition, vendor evaluation, data migration planning
• Led B2B offer revamp and go-to-market strategy targeting €30M to €45M turnover growth
• Launched 2 new products with full business case, pricing model, marketing plan, and financial projections

Result: +10% new customer acquisition.

Online Channel Director

Strategy without execution is a PowerPoint. Execution without strategy is chaos. I do both.

Strategy — Data-driven growth plans, business model redesign (BMC, Pareto, SWOT), AI integration where it actually moves the P&L. Not where it sounds cool.

Execution — I step in as Temporary GM / PM and own the numbers. Budgets, SaaS launches, eCommerce, digital products. €30M managed, +40% revenue in year one.

People — Teams don't scale with motivational posters. They scale with clear goals, documented processes, and accountability. I build that.

One partner. Three levels. Measurable results.

AI & Business Consultant

Enterprise platform serving 20 independent business verticals — each operating as an autonomous unit with its own P&L, data model, financial reporting, and KPIs.

POST-MERGER INTEGRATION EQUIVALENT — Unified 20 independent business verticals into one platform:
• Designed the cross-unit financial consolidation framework: mapped 20 separate charts of accounts onto a unified structure, built cost allocation models, consumption tracking, and consolidated reporting dashboards
• Harmonised financial controls, compliance standards, and KPI governance across all 20 verticals — while preserving unit-level operational autonomy (the same challenge as integrating subsidiaries post-merger)
• Led intercompany data reconciliation: aligned customer, vendor, and transaction data across units with different data models and reporting formats
• Built 60+ system integrations (SAP, D365, Stripe, banking APIs) — creating a single financial data layer from heterogeneous sources, including automated data migra

CEO & Founder

Software Engineer, GM and Business Background, Innovator

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Know about Alessandro Binda's work experience, education, and much more. Alessandro Binda