Product Management

Volunteer

Bachelor of Technology (BTech)

Assistant Systems Engineer

★ Doubled MQL conversions by diagnosing lead-scoring gaps and redesigning the inbound funnel with
behavior-based scoring.
★ Maximized ROI by 15% by deploying real-time dashboards and reducing reporting turnaround from 2
days to 4 hours.
★ Increased lead-to-MQL conversion by 30% and average customer value by 22% via behavioral cohort
analysis of 12K+ users.
★ Spearheaded the “Analytics in Action” content series with case studies and whitepapers, resulting in 2.5x organic web traffic growth and recognition as a Gartner Cool Vendor in Analytics Tools (2023)

Product Marketing Manager

Summer Intern(Insurance Consulting)

Analytics Consultant

★ Delivered $6M in incremental revenue by launching cross-sell and upsell frameworks using growth
funnel analytics.

★ Enhanced ROI by 80% for FinTech, EdTech, and D2C clients through iterative campaign optimization.
★ Improved operational efficiency by 25% by automating campaign workflows and introducing
performance dashboards.
★ Defined KPIs and optimized retention tracking by collaborating with MMPs (Adjust, Appsflyer) for better
attribution models.
★ Managed ad strategies for 20+ clients across India, Australia, and METAP, strengthening TikTok’s
global advertising ecosystem.

Account Manager(Monetisation | Marketing)

★ Led platform adoption across 15 enterprise accounts, driving $25K+ MRR and 98% retention through
guided onboarding and engagement.
★ Improved weekly login frequency by 35% by designing BI dashboards to identify active vs. at-risk
users.
★ Boosted client ROI by 20% through A/B testing of AI-generated campaign recommendations.
★ Reduced support ticket volume by 25% by streamlining in-app communication and enhancing UX
support.

Senior Manager Revenue Retention

• Conceptualized and executed digital marketing strategies for 15 clients, focusing on TikTok and Meta Ads.  
• Managed a collective budget of $5 million to optimize growth accounts effectively.  
• Enhanced affiliate outreach by 10X and utilized AI tools to reduce CPA for UGC content on TikTok.  
• Achieved a 35% increase in client revenue through strategic media planning and targeted ad placements across various ad platforms

Senior Account Manager

Product builder with a background in customer success, ads ecossytem and leveraging AI

github

Know about Biswajit Marndi's work experience, education, bootcamps, certifications, and much more. Biswajit Marndi