Bachelor of Science - BS

Helped spearhead 360 degree of marketing campaigns for the Professional sports teams in Florida: The Miami HEAT, Miami Marlins, Florida Panthers, Orlando Magic, Tampa Bay Lightning, Tampa Bay Rays and Miami Dolphins. • Produce, edit, direct, write and devised several ad campaigns; managed a team • Produced/edited promos that aired regionally and nationally • Directed large scale film shoots, coordinated logistics, devised storyboards • Winner of Telly Awards for ad campaigns • Devised the campaign and presented in the FOX studio in LA becoming the Runner-Up of the FOX Sports National Campaign Contest with the 1UP Campaign • Worked towards increasing viewership and curating more interest for the professional sport teams in Florida

Senior Promotions Producer

Responsible for editing quality pieces that aired on a global-network. • Edited for an Emmy-Award winning sports daily show; edited highlights, montages, teases, bumps, promos, news  packages and features in high volume under extremely tight deadlines for SportsCenter, NFL  Primetime, ESPN News, Baseball Tonight, etc. • Worked collaboratively with a diverse, internal team of Production Assistants, Executives, On-Air Talent, Producers and Associate Producers • Responsible for creative telestration, effects, quality control and developing content • Produced, wrote and edited original montages aired to a worldwide audience • Devised “This is SportsCenter” commercial ideas • Requested to be the editor to cut NBA, NHL, MLB and NFL Playoff game highlights; edited NBA Final Opens and Teases • Assigned as one out of two editors to edit for a 2-week long French Open tennis show • Chosen to work as one of two editors to edit the ESPN World Cup show for a month • Responsible to troubleshoot succe

Editor

Hired as the Coordinating Producer/Editor for the creative Broadcasting Services team; accountable for building strong brand recognition and telling the player's stories via documentary-formatted shows around the team. Produced and edited montages and inspiring features highlighted on in-game presentation/NBA Playoffs; Managed a staff of 6 reports. • Produced the 30-minute, Suncoast Emmy-Award winning show, Inside the HEAT • Responsible for devising ideas for the content of the show and logistical planning • Coordinated production flow, plan and set up interviews and film shoots; devised interview  questions, wrote copy and facilitated interviews with NBA players, coaches, athletes, celebrities, etc. • Wrote, produced and edited the tease, rollout and one segment per show; Post-Edited the show  and ultimately responsible for the final deadline and promptness of show arrival; achieved every  deadline with a team of 5 • Wrote and directed standup shoots for our hosts; main field producer

Coordinating Producer

Co-Founder

Collaborating with a collective of unique clients, we help shape the brand story.  We ideate and execute visual + verbal storytelling through branding, marketing, video and content creation.  From conceptualizing the brand narrative to producing, directing and editing video to being apart of the overall marketing strategy & execution, we are very resourceful when it comes to hitting your goals.  We believe in relational and collaborative working relationships. • Produce/edit promos for local and national campaigns • Create Corporate Videos and collaborate with other local businesses to help small start ups be resourceful and thrive *Owner and Creative Director / Chief Storyteller *Develop Brand Architecture for Hospitality Marketing Groups and Marriott Autograph Collection Hotels + Tribute portfolios *Produced and Edited the TV + Radio national spots for International Champions Cup; maintain ongoing working relationships with many professional, collegiate and global sport teams *Due to

Brand Strategist / Chief Storyteller

Founded a coworking space. • Host workshops, art walks and other community events • Devise marketing plans, content create • Manage team work flow from a collaborative, inclusive philosophy • Curate a creative community thought-leader network • Was apart of the Creative Mornings Palm Beach Chapter team *Owner and General Manager responsible for decision-making, partnerships, hiring Community Connectors, formatting content/day to day operations and implementing strategy *Curate working relationships amongst our members *Intentional Community-building *Devised new strategies to the Coworking Model, built from a Commercial Real Estate, Community as a Service and Prop Tech perspective

Founder

Co-Founder of a brand platform for all skill levels. Gets you a Brand Book in minutes for Founders, Agency + University.

Know about Amber Tollefson's work experience, education, bootcamps, certifications, and much more. Amber Tollefson