Social Change: How Can Marketing Help?

AI-Powered Shopping ads Certification

Certified Digital Marketing Associate: DMI Essentials

Digital Skills: Web Analytics

Hootsuite Platform Certification

Certified Digital Marketing Associate: eCommerce

Digital Skills: Digital Marketing

Social Media Marketing Certification

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Business Futures: Understanding Omni-channel Retailing and Supply Chains

Bachelor's degree

Master of Business Administration - MBA

End-user Trust & Strategic Marketing for Feedback Generation Platform
	• Led strategic analysis using VRIO, value chain, and competitive framing to clarify KnowQuest’s differentiation in the feedback / review space.
	• Designed a marketing & user activation timeline built around credibility, trust, and onboarding flows — including nurture campaigns, onboarding emails, and personalized feedback prompts to encourage engagement.
	• Worked in a 7-person team to integrate strategy, design, content, and user activation — delivering a cohesive plan grounded in domain insight (reviews, trust, reputation).

Strategic Planner

Sustainability and Climate Solutions Brand
	• Leveraged Hotjar heatmaps and session recordings to identify key usability bottlenecks and user drop-offs across service pages.
	• Designed a streamlined site architecture and page templates that guided users from mission → services → case studies → contact in fewer clicks.
	• Created brand guidelines covering voice, tone, messaging style, visual system, and content hierarchy to strengthen brand trust in sustainability space.
	• Embedded testimonials, whitepapers, and case studies into the new layout to boost social proof and credibility among climate-conscious customers.
	• Partnered with a 5-person cross-functional team across design, content, development, and strategy to align UX improvements with sustainability messaging and conversion goals.

Digital Marketing Strategist

Retail & Community Engagement
	• Redesigned in-store layout and branded storefront assets to elevate the physical retail experience and reflect their identity as a community-centric gaming hub.
	• Developed local engagement campaigns in Victoria and Langford, aligning with their existing Pokémon League and gaming community to drive foot traffic and brand loyalty.
	• Identified strategic partnership and sponsorship opportunities at Fan Expo and regional events to extend brand reach and connect with the gaming fandom.
	• Collaborated cross-functionally in a 5-person team to unify in-store, digital, and event strategies under a cohesive brand narrative.

Small Business Marketing Assistant

Healthcare vertical growth
	• Conducted in-depth Saudi market segmentation and regulatory research to evaluate Dooit’s entry opportunity into enhancing cancer patient treatment.
	• Identified three key partner types — hospitals, government agencies, and health-tech firms — and shortlisted top candidates per sector.
	• Created a tailored negotiation playbook and stakeholder engagement framework, facilitating initial contract discussions on behalf of Dooit.
	• Worked in a 5-member cross-disciplinary team to integrate brand, strategy, and health-sector domain knowledge into the expansion plan.

International Marketing Assistant

I built Hatrio from the ground up to help startups grow smarter — blending creative strategy, automation, and design.
	• Led and scaled a remote sales team through Fiverr and Upwork, resulting in a 15% lift in monthly revenue and five new enterprise clients in Europe within a year.
	• Developed and launched a marketing strategy tailored for sales reps, improving the lead-to-close rate by 25% and cutting churn by 5%.
	• Directed the creation of compelling sales decks and visuals that strengthened enterprise pitches and investor presentations.
	• Managed PPC campaigns achieving an 8% conversion rate, driving a steady flow of qualified leads.
	• Designed and launched targeted landing pages for Product Hunt and BetaList, capturing contact info from 2,000+ visitors and converting 10% into active leads.

Hatrio continues to evolve as a bridge between creativity, technology, and business growth — helping teams turn structure and storytelling into results.

Founder

Developed facilitation and workshop design skills through leading internal and student-facing programs, leveraging active listening, empathy, and conflict resolution.
	• Scored 119 on Queendom’s Emotional Intelligence Assessment, demonstrating above-average capability in self-awareness, social skills, and emotional regulation.
	• Facilitated group dynamics in classrooms and training sessions, fostering positive atmospheres, team building, and open communication.
	• Guided interactive sessions using adaptive communication styles, adjusting tone and pacing across diverse student / stakeholder groups.
	• Acted as a liaison between faculty, students, and leadership—resolving conflicts, bridging feedback, and curating participant engagement.

Training Facilitator

Designer, maker

Know about Dinakar Sakthivel's work experience, education, and much more. Dinakar Sakthivel