Accounting Entries for Beginners

Diploma

Sole Designer for a consumer banking project. Responsible to conduct design workshops with bank’s senior stakeholders and key working staff. Oversee the user experience improvements and conducted the bank’s very first user research to understand the demands and trends from user perspective.

Digital Designer

Led a small newly formed UX team to assist the Business Analyst to synthesis findings and construct clickable prototypes based on client’s requirements and focus group discussion.

CX Consultant

Building Tuora at Normaticus

Tuora (pronounced too-oh-ra) is the foundational infrastructure that helps citizen developers take "vibe-coded" prototypes and safely scale them into production-ready, monetizable products.
While AI makes building apps incredibly fast, moving those apps to production introduces critical risks. Tuora acts as an operational guardrail for AI-generated software—preventing costly code errors, API cost-inflation traps, and security vulnerabilities before they hit your users or your wallet. We handle the complex backend stability, compliance, and protection so you can focus on building.

Open-source at its core with proprietary threat signatures, Tuora continuously watches your stack as you scale. Slated for a soft release in mid-2026.

🚀 Currently expanding our early access loop. If you are a product builder leveraging AI to build and scale software, let’s connect!

Founder

Provide fractional product design services to various startups, helping co-founders optimize their product goals and vision. 

Strategically revamped product subscription for a performance data provider, achieving a 7% increase in monthly recurring revenue. Consulted with co-founders to revise the product roadmap, incorporating AI-assisted solutions that enhance insights value and increase potential ROI for data consumers.

Co-Founder

Delivered a time-saving solution for a development bank that reduced hours of effort on critical document production by augmenting information prep work with Generative AI.

Shipped two use case solutions to accelerate valuation processes and streamline audit issue identification and management letter generation. This transformed hours of tedious information sanitation into a minutes-long process with human-in-the-loop verification ensuring factually accurate reporting.

UX Lead - AI Experience Design

Second person to the CTO in the startup, my responsibility is to research on various approaches to bring different user experience to Jirnexu’s products and platform. Oversee the design research and set overall UI design direction.

Sr. Front-end Developer

Boarded the Web 2.0 trend with an Australian partner. Worked with various clients on assisting them to build their branding, websites. I code, design websites and not limited to helping the clients to rework their logo and some other print materials.

Web Designer

Led a 3 member team of front-end to look after internal tools and B2B platform. Mentor the team to pick up front-end development as a UI/UX Designer. Responsible to overhaul the B2B platform to cater more concurrent users during peak usage period.

UX Designer

A leader and mentor to a multidisciplinary team of 18 members located between Singapore and Shenzhen, China. I oversee the startup’s product growth, development and expansion. Responsible for the overall user journey for the kiosk application and hardware optimisation for the smart devices.

Head Of Technology in UI / UX

As a member of the innovation labs team, my responsible span between design research and hands-on design. From branding to UI/UX, I am the design owner for 2 internal projects, Obits and Intender.

Sr. Creative

Led a cross-functional team of 15 designers and developers to deliver $5M+ worth of projects for government clients including Public Utilities Board, Workforce Singapore, HTX, and IBF.

Spearheaded winning RFP submissions and open tender bids for UX-specific projects, resulting in a substantial increase in the agency's public sector portfolio and establishing our reputation as a preferred UX agency  for government agencies.

Head of UI/UX

Provide fractional product design services to various startups, helping co-founders optimize their product goals and vision.

Strategically revamped product subscription for a performance data provider, achieving a 7% increase in monthly recurring revenue. Consulted with co-founders to revise the product roadmap, incorporating AI-assisted solutions that enhance insights value and increase potential ROI for data consumers.

Design Consultant

Designer Founder obsessing AI and Code Security

github

Know about Leonard Lim's work experience, education, bootcamps, certifications, and much more. Leonard Lim