Spearheaded a team of 12 to create and deploy integrated marketing campaigns that resulted in significant increases in audience awareness and engagement across music, gaming, podcasts, digital media, streaming, and live events, contributing to revenue growth.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Led the collaboration with internal and external stakeholders to develop and execute GTM campaigns for shows achieving numerous #1 streaming status on Paramount+.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Launched Nickelodeon’s inaugural metaverse within Roblox accumulating 3.5M+ visits in less than a month.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Implemented marketing initiatives resulting in 61% increase in monthly average streams of music catalog.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leveraged first &amp; third-party data insights to increase digital audience engagement over 20% across Nickelodeon’s digital ecosystem through various digital marketing tactics including SEO/SEM, and CRM.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Developed &amp; executed successful full-funnel marketing strategies for gaming &amp; audio releases generating $15+ million in gross revenue.

Vice President, Growth Marketing

Ran the Facebook account, where I partnered with Facebook senior leadership and cross-functional teams to develop and execute impactful B2B marketing campaigns within the Automotive, Restaurant, and Financial Service industries.&nbsp; Led a team of 16 marketing consultants in delivering best-in-class marketing solutions.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Appointed as interim Financial Services Vertical Marketing Lead for Facebook, overseeing the highly successful annual C-Suite Financial Summit event.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Managed and generated $2M+ in annual revenue for MKTG agency.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Successfully executed GTM strategy and events for Facebook’s local automotive pilot program, resulting in a significant increase in dealerships onboarded onto their advertising platform.

Client Services Director

Led audience engagement and awareness growth of CBS Radio's digital entertainment properties, leveraging music marketing, GTM strategies, product development, and strategic partnerships.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Tripled CBS Radio’s website through the development and execution of effective marketing strategies.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Executive produced three of CBS Radio’s most streamed podcasts: Drink Champs, Star Trek, and Loveline.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Cultivated relationships with creators, labels, and media partners, which resulted in successful collaborations.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Successfully launched OTT music channel, mobile games, &amp; podcast network.

Sr. Director, Digital Marketing Strategy

Led a high-performing team in driving integrated marketing strategies resulting in notable brand awareness, audience engagement, and music sales growth for Motown artists. Built and maintained strong relationships with key stakeholders, including record label executives, content creators, media executives, talent agents, and managers.● Managed marketing budgets for live performances, appearances, and grassroots campaigns, resulting in increased brand visibility, engagement, and sales.● Utilized data-driven insights to develop and execute impactful marketing campaigns that delivered measurable results.

VP, Video Promotion & Media Development

Orchestrated successful marketing and PR campaigns that significantly enhanced brand recognition for national tours, music videos, and album releases for Atlantic Records. Established strategic partnerships with publishers to effectively promote roster artists.● Proactively secured media placements and negotiated deals to generate heightened awareness and increased concert sales for our artists.● Successfully obtained sync licensing agreements that resulted in widespread exposure of artist music on popular networks such as ESPN, Fox Sports, and CBS.

Media & Artist Relations

Board Member

Forge and nurture client relationships for the experiential marketing startup agency, overseeing project development and activation, client success, quality of service, project management, and budget management.● Spearhead a successful multi-city B2C tour for RéVive Skincare, surpassing sales targets by 18%.● Lead the planning and execution of high-impact live B2B and B2C events for Fortune 500 clients, driving measurable increases in brand awareness, audience engagement, and qualified lead generation.● Oversee customer success initiatives, including client onboarding, professional services, relationship management, renewal, and up-selling, to ensure customer satisfaction and retention.● Partner with senior management to develop and implement agency objectives, budgets, and strategies.● Successfully coordinate and lead productive meetings with key clients to ensure consensus on concept development, project objectives, and requirements.

VP, Client Services

Cross-functional marketing and business development leader with 20+ years of experience driving transformative growth.

Know about Byron Ward's work experience, education, bootcamps, certifications, and much more. Byron Ward