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DESIGN RULES: Principles + Practices for Great UI Design

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Complete Web Design: from Figma to Webflow to Freelancing

Bachelor's degree

At GOGO Protocol, my primary focus was redesigning the existing (v1) website to enhance the user experience, especially for both web2 and web3 users. Collaborating closely with Product Manager Michael Lwin, we aimed to create a seamless experience for traditional investors (web2 users) entering the web3 space. Our goal was to make crypto savings intuitive and accessible under the "One-click Crypto Savings" initiative.

We developed features such as one-click wallet creation, deposits, withdrawals, buy/sell functionality, and vault creation. I focused on creating tutorials and user-friendly interfaces that demystified complex web3 actions, making the platform approachable for users with varying levels of blockchain experience.

Throughout the project, I applied Design Thinking methodologies:

Empathize: Created detailed user personas and empathy maps to understand diverse user needs. Mapped user journeys to identify the best onboarding pipeline.

Define: Identified current issues within

Product Designer

LSDB (Live Streamer Database) makes it easy for users to find publishers of their own genre with its streamer and influencer database. I provided UI/UX design services for Web Player, Landing Page and Mobile Application at LSDB.

UI/UX Designer

From 2011 to May 2022, I provided more than 3500 design services to more than 650 companies/persons in Turkey, EU, UK and US, first as a freelance and then as a company. I know it sounds weird, but I have provide in every field for a long time since I have not determined any design field. I spent a lot of time improving myself in every field. After choosing the UI/UX designer path, it made more sense for me to become professional in this field, but we cannot go back to the past for wishful thinking.

In general, I did Web and Mobile UI/UX designs, logo & branding designs, animation (gif) and video designs, printed designs (business cards, magazines, catalogues, brochures, car wraps and similar), social media management (design perspective).

I mostly designed in the fields of Finance, Blockchain, B2B/B2C/C2C, SaaS, Shopping, Blog/News.

Firstly I found customers from B2B marketplaces (Fiverr, Upwork, Freelancer, R10, Bionluk and similar) and then I continued to find customers from B2B 

Senior Product Designer

Brand Sem is a system that tracks the movements of brands in search engines. I was designing Web and Mobile interface design, Creating Design System, Branding at Brand Sem company.

UI/UX and Branding Designer

🪁 Keom Protocol is an AI-enhanced suite of ZK powered trading products.
Powered by Polygon Network and Powered by PYTH Network
https://www.keom.io

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During my time at KEOM, the platform experienced significant growth:

👉 Total Value Locked (TVL) increased 1000%
👉 User base surged around 1500%
👉 Daily fees and revenue saw a remarkable rise of approximately 2500%.
👉 Negative feedback related to usability issues dropped by 80%

I joined KEOM Protocol to revitalize their design, starting with a complete overhaul of the existing user interface. Utilizing Figma, I built and maintained a massive design system, ensuring consistency and scalability across the platform. I actively gathered user feedback via Typeform and conducted one-on-one interviews through Google Meet to better understand user needs. Regular A/B tests in our Discord community allowed me to collect feedback and iterate on designs quickly.

I delivered responsive designs for various critical components of t

N2Mobil sells tracking devices in different areas for its customers. Vehicle tracking device, bicycle tracking device, animal tracking device are some of them. While working as UI/UX Designer at N2Mobil, I designed Corporate Web UI/UX Design, Management Panel, Mobile Application and Fleet Management Panel UI/UX Design.

At Beew Studio, we believe in creating a better experience for an easier world. As a design studio specializing in Web3, SaaS, AI, Fintech and B2B we craft seamless digital solutions that connect, engage, and inspire. Our team is dedicated to delivering tailored, high-impact designs that elevate digital experiences, making complex processes intuitive and efficient.

Our expertise spans:

UI/UX Design: Creating user-centered interfaces that are both functional and beautiful.
Design Systems: Building scalable, consistent design frameworks for efficient, cohesive brand experiences.
No-Code Solutions: Empowering our clients to manage and evolve their dæigital platforms with ease.

From startups to established enterprises, Beew Studio is committed to innovation, precision, and creativity in every project. Whether launching a new digital platform or enhancing an existing one, we’re here to help you create meaningful connections and memorable experiences.

Founder & Product Design Lead

Ready-to-use Framer & Figma UI kits. Templates, components, and design tools for modern makers. Build smarter, faster ⚡

Co-Founder & Creator

Design Engineer and Product Designer for tech brands.

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Know about Cagatayhan Kurt's work experience, education, and much more. Cagatayhan Kurt