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Foundations of Project Management

Bachelor of Arts

Meta Certified Digital Marketing Associate

Bachelor of Arts - BA

I lead various digital marketing campaigns for exclusive auctions, focusing on exclusive items and live entertainment. I also collaborate with internal stakeholders, execute Email/SMS to target new audiences, and use findings to analyze and optimize campaign performance.

Integrated Marketing Manager

Provided support for college-level marketing efforts such as promoting faculty research activities, highlighting student achievements, coordinating graduate recruitment activities, supporting undergraduate yield efforts and writing content for COH blog and e-newsletter.

Marketing Coordinator

- Designed and edited the draft and final versions of the eight-page school newspaper using Adobe InDesign, Photoshop, and Illustrator 
- Coordinated with managing editors to maintain a daily web budget and biweekly newsroom print budget
- Controlled and navigated web design front-end and back-end using WordPress

Design Editor

- Attended weekly beat meetings to pitch story ideas pertaining to History, Culture & Greek Life, and Campus Services & Development
- Wrote articles covering specific students, programs, and special events
- Conducted in person interviews with important figures across the Lehigh community

Reporter

Charitybuzz is the world’s leading impact marketplace for once-in-a-lifetime experiences, exclusive items and unmatched access. Through its premier auction platform, upscale shopping experience and concierge business, Charitybuzz has raised hundreds of millions of dollars for cause to date.

- Researched, pitched, and wrote digital and print content. Markets included Philadelphia and the Jersey Shore, Boston, D.C., and Aspen.
- Conceptualized and summarized content from clients and follow a digital production schedule.
- Edited and fact-checked content for staff writers and other interns.

Editorial Intern

Intern

- Gathered files and EKGs in order to organize the business’s workspace
- Contacted outside companies seeking donations for Simon’s Heart fundraisers and events
- Collaborated with GotAED, a non profit branch of Simon’s Heart crowdsourcing AED devices

- Documented all of the chapter’s dealings through council and chapter meeting minutes.
- Maintained the chapter term roll, incoming correspondence and chapter supplies.
- Ensured all member information is accurate in the database at Kappa Delta National Headquarters.

Secretary

Integrated Marketing Manager | Digital Marketing & Luxury E-Commerce

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