UX Concepts

Certified ScrumMaster® (CSM®)

•	Led resolution of a complex vendor billing and service dispute, securing approximately $1,800 in credits while protecting the firm from improper payment of disputed charges.
•	Developed executive-ready reporting, timelines, and documentation packages supporting financial controls, risk mitigation, and cross-functional stakeholder visibility.
•	Independently established and maintain a prospecting database of 1,800+ financial professionals to support recruitment strategy and business development initiatives.
•	Identified and implemented process improvements relating to vendor management, operational planning, and event logistics.
•	Branch Administration & Strategy: Execute full-spectrum branch administration in a fast-paced financial services environment, aligning multi-channel client communications and stakeholder relations with core business goals.
•	CRM Operations & Data Accuracy: Manage complex data workflows within Salesforce and RedTail CRM platforms, maintaining comprehensive re

Senior Branch Administrator - Rochester, NY

A 15-year climb through every corner of a major retail furniture operation — from the showroom floor to the buying department, then into the distribution center as shipping manager, receiving manager,and finally loss prevention. Every phase demanded a different skill set; every promotion was earned.

Floor Merchandiser → Buying Dept → Shipping Manager → Receiving Manager →Loss Prevention

Launched a self-directed digital agency providing independent freelance web engineering, visual branding, and digital infrastructure consulting. Maintained and scaled operations continuously over a 14-year period concurrently with corporate leadership roles.
• Full-Stack Web Development: Engineered, deployed, and managed custom web applications and multi-path architectures utilizing WordPress, Elementor Pro, and OceanWP frameworks.
• Performance Optimization: Eliminated system bloat, diagnosed complex plugin conflicts, mapped browser trust parameters, and tuned server configurations to maximize platform speed and security boundaries.
• Client Enablement & Training: Built and supported a global portfolio of small businesses, e-commerce stores, and nonprofits by deploying custom user portals and productizing step-by-step training manuals for technical self-sufficiency.

Founder & Independent Operator

Full leadership climb at a retail furniture chain, culminating in full store management of the Henrietta,NY location. Concurrently appointed Regional IT Manager across 6 stores throughout New York andPennsylvania, overseeing multi-location technology infrastructure, POS systems, and regionalsupport networks. Two distinct leadership mandates held simultaneously at peak tenure.

Sales Associate → Keyholder → Assistant Manager → Store Manager & Regional ITManager

Senior Branch Administrator

Twelve years directing operations at one of Rochester's premier live music venues, progressing to full-time General Manager. Commanded talent booking, labor scheduling, live production, and contract rider hospitality for hundreds of high-capacity events annually, including prominent local, national, and international acts such as Peter Wolf (ex-J. Geils frontman, 1995), Bo Diddley, Buckcherry, The Mighty Mighty Bosstones, Ky-Mani Marley, Joe Bonamassa, John Mayall, Tony Levin, Push Stars, Chesterfield Kings, Pork Tornado (Jon Fishman), and Zappa alumni Napoleon Murphy Brock and Ike Willis. Maintained long-term local industry relationships, including working directly with Rochester native Elvio Fernandes (Daughtry), Tommy Brunett (Space Trucker / Iron Smoke Distillery), and Irish folk performer Seamus Kennedy, who held a recurring engagement at the venue every 5–7 weeks.

Staff → Part-Time Manager → General Manager

Triple-mandate role running office administration, technical field service, and digital infrastructureoperations concurrently. Managed software, programming, card reader installation and service forcommercial card-system washers and dryers. Spearheaded a Corrigo Field Service Managementimplementation integrated with QuickBooks — slashing slow payments, enhancing response timesby 35%, and engineering a new parts pricing structure driving over $90,000 in net profits. Executeda complete website redesign and UX/UI overhaul, boosting online conversion rates by 88%.Demonstrated value so profound that months after transitioning out of the company, executiveleadership extended a blank-check invitation to return.

Office Administrator & Technical Service Technician

Web-based solutions for multiple clients in various business applications to enhance and communicate image and message of the organization value to their customers. •	Led end-to-end management of product deliverables across all stages of the product lifecycle, ensuring seamless collaboration between business analysts, system analysts, developers, QA teams, environment management, technical operations, and stakeholders to deliver best-in-class digital user experiences. •	Served as an independent consultant for multiple clients, providing strategic guidance on web and mobile application design to align with business objectives and effectively communicate brand vision. •	Applied Agile methodologies and Scrum practices to drive iterative product development, consistently delivering high-quality solutions within fast-paced environments. •	Conducted client meetings to evaluate project scope and business needs; assessed resource requirements and assigned developers based on expertise and proj

Founder · Digital Ecosystem Architect · Branding Strategist · Technical Director

Formal establishment and scaling of ShockPlanet as an independent LLC, executing a strategic pivot into a multi-revenue media brand encompassing content creation, affiliate commerce, and direct-to-consumer (DTC) gear pipelines.
• Brand Scaling: Managed the deployment and operations of 8 distinct editorial verticals optimized across 9 distribution platforms.
• Revenue Infrastructure: Designed and integrated multi-channel monetization frameworks, bridging content production with high-converting affiliate partnerships and DTC logistics.

Founder & Operator

Founder @ Cash Never Sleeps™ | Documenting verified B2B SaaS playbooks, 1-click Make.com JSONs, & AI tool stacks.

Know about Shaun Marcellus's work experience, education, bootcamps, certifications, and much more. Shaun Marcellus