UX Concepts

Certified ScrumMaster® (CSM®)

A 15-year climb through every corner of a major retail furniture operation — from the showroom floor to the buying department, then into the distribution center as shipping manager, receiving manager,and finally loss prevention. Every phase demanded a different skill set; every promotion was earned.

Floor Merchandiser → Buying Dept → Shipping Manager → Receiving Manager →Loss Prevention

Full leadership climb at a retail furniture chain, culminating in full store management of the Henrietta,NY location. Concurrently appointed Regional IT Manager across 6 stores throughout New York andPennsylvania, overseeing multi-location technology infrastructure, POS systems, and regionalsupport networks. Two distinct leadership mandates held simultaneously at peak tenure.

Sales Associate → Keyholder → Assistant Manager → Store Manager & Regional ITManager

Twelve years directing operations at one of Rochester's premier live music venues, progressing to full-time General Manager. Commanded talent booking, labor scheduling, live production, and contract rider hospitality for hundreds of high-capacity events annually, including prominent local, national, and international acts such as Peter Wolf (ex-J. Geils frontman, 1995), Bo Diddley, Buckcherry, The Mighty Mighty Bosstones, Ky-Mani Marley, Joe Bonamassa, John Mayall, Tony Levin, Push Stars, Chesterfield Kings, Pork Tornado (Jon Fishman), and Zappa alumni Napoleon Murphy Brock and Ike Willis. Maintained long-term local industry relationships, including working directly with Rochester native Elvio Fernandes (Daughtry), Tommy Brunett (Space Trucker / Iron Smoke Distillery), and Irish folk performer Seamus Kennedy, who held a recurring engagement at the venue every 5–7 weeks.

Staff → Part-Time Manager → General Manager

Triple-mandate role running office administration, technical field service, and digital infrastructureoperations concurrently. Managed software, programming, card reader installation and service forcommercial card-system washers and dryers. Spearheaded a Corrigo Field Service Managementimplementation integrated with QuickBooks — slashing slow payments, enhancing response timesby 35%, and engineering a new parts pricing structure driving over $90,000 in net profits. Executeda complete website redesign and UX/UI overhaul, boosting online conversion rates by 88%.Demonstrated value so profound that months after transitioning out of the company, executiveleadership extended a blank-check invitation to return.

Office Administrator & Technical Service Technician

<p>Launched a self-directed digital agency providing independent freelance web engineering, visual branding, and digital infrastructure consulting. Maintained and scaled operations continuously over a 14-year period concurrently with corporate leadership roles.
•&nbsp;Full-Stack Web Development: Engineered, deployed, and managed custom web applications and multi-path architectures utilizing WordPress, Elementor Pro, and OceanWP frameworks.
•&nbsp;Performance Optimization: Eliminated system bloat, diagnosed complex plugin conflicts, mapped browser trust parameters, and tuned server configurations to maximize platform speed and security boundaries.
•&nbsp;Client Enablement &amp; Training: Built and supported a global portfolio of small businesses, e-commerce stores, and nonprofits by deploying custom user portals and productizing step-by-step training manuals for technical self-sufficiency.</p>

Founder & Independent Operator

Formal establishment and scaling of ShockPlanet as an independent LLC, executing a strategic pivot into a multi-revenue media brand encompassing content creation, affiliate commerce, and direct-to-consumer (DTC) gear pipelines.
• Brand Scaling: Managed the deployment and operations of 8 distinct editorial verticals optimized across 9 distribution platforms.
• Revenue Infrastructure: Designed and integrated multi-channel monetization frameworks, bridging content production with high-converting affiliate partnerships and DTC logistics.

Founder & Operator

•	Led resolution of a complex vendor billing and service dispute, securing approximately $1,800 in credits while protecting the firm from improper payment of disputed charges.
•	Developed executive-ready reporting, timelines, and documentation packages supporting financial controls, risk mitigation, and cross-functional stakeholder visibility.
•	Independently established and maintain a prospecting database of 1,800+ financial professionals to support recruitment strategy and business development initiatives.
•	Identified and implemented process improvements relating to vendor management, operational planning, and event logistics.
•	Branch Administration & Strategy: Execute full-spectrum branch administration in a fast-paced financial services environment, aligning multi-channel client communications and stakeholder relations with core business goals.
•	CRM Operations & Data Accuracy: Manage complex data workflows within Salesforce and RedTail CRM platforms, maintaining comprehensive re

Senior Branch Administrator - Rochester, NY

Founder @ Cash Never Sleeps™ | Documenting verified B2B SaaS playbooks, 1-click Make.com JSONs, & AI tool stacks.

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Know about Shaun Marcellus's work experience, education, and much more. Shaun Marcellus