It was great to get involved in a large environment to help children get excited about learning.

Community Outreach

Associate of Arts - AA

Bite-sized financial literacy for institutions.

Founder

Consultant

Head of Product Design

► Orchestrated a design overhaul that led to a 45% increase in user engagement in newsletters

► Advised and collaborated with senior directors, board members (Forbes), and leaders on design-led thinking, strategy, and pathways to launch AI AI-powered investment tool.

► Collaborated Cross-Functionally: Worked closely with Sales, Marketing, Customer Success, and Engineering teams to align on product strategy & and roadmap, and helped GTM teams successfully communicate and implement new product releases.

► Built Best-in-Class Processes: Collaborated with the Head of Engineering to ensure quality, timely releases, and incorporated feedback cycles for continuous improvement of the machine learning.

► Cleared Cluttered Communication Loops: Worked with internal teams to implement Notion as our main communication platform to assist in clearer comms, aligned efforts, and organized OKRs.

- Developed and oversaw the framework that elevated and upheld the quality of UX and UI craft in the org

Strategic Business Consultant

Senior Product Designer

I was fortunate to have my design career start at an expert level in the NBA and expand from there.

► Visual Storytelling for the Minnesota Timberwolves:
Crafted compelling visual narratives that still resonate with fans and stakeholders for the Minnesota Timberwolves' design team.

► Championing the Timberwolves Brand Identity:
Consistently produced high-quality visual solutions that reinforce the Timberwolves' core values through meticulous attention to detail and deep understanding of the brand essence.

► Strategic Media Selection for Maximum Impact:
Strategically employed a variety of media channels to deliver the Timberwolves' brand message with maximum impact.

► Elevating Brand Perception Through Design:
Elevated the team's brand perception through contributions to the Timberwolves' visual identity.

► Collaboration and Innovation at the Forefront:
Pioneered innovative approaches to visual storytelling in collaboration with the broader design team.

► A Commitment to Excellenc

Senior Art Director

► Conceptualized and executed innovative design solutions for a wide range of projects, encompassing websites, print collateral, and digital marketing campaigns. 

► Spearheaded the development of a comprehensive marketing strategy that propelled sales growth by an impressive 6% over a single year. 

► Leveraged data analytics to meticulously evaluate the effectiveness of design initiatives.
Implemented a rigorous design review process that elevated the quality of designs prior to stakeholder release.

Director of Web Marketing

Freelance Creative Director

Senior Product Designer (OASIS + Interface Redesign)
I transformed the OASIS procurement system into a user-friendly, efficient powerhouse, saving taxpayer dollars and streamlining government operations.

What I did:

★ Led a cross-functional team to redesign OASIS from the ground up, focusing on user experience, efficiency, and cost-effectiveness.

★ Conducted extensive user research to understand pain points and needs, resulting in a 20% increase in user satisfaction.

★ Streamlined the user interface with intuitive navigation and clear information architecture, leading to a 30% reduction in training time.

★ Implemented automation tools to eliminate manual processes, achieving a 5% improvement in procurement speed.

★ Collaborated with stakeholders across agencies to ensure the redesign met diverse needs. Using Coda to project manage and deliver.

Results:

• Increased user adoption by 20% within the first year of launch.
• Enhanced transparency and accountability in government proc

► Crafting Viral Success: Orchestrated the production of a captivating video series that garnered an astounding 60 million average monthly views. This viral phenomenon directly translated into a 31% surge in sales, further amplified by strategic ad-sponsored content.

► Elevating Customer Engagement: Architected and implemented sponsor-friendly websites for a portfolio of brands, resulting in a remarkable 200%+ increase in customer engagement. This achievement highlights the ability to design captivating digital experiences that resonate with target audiences.

► Animation Excellence: Masterminded the creation of an engaging animation series that captivated audiences, leading to a staggering 124% increase in customer engagement. The exceptional quality of these animated educational bits caught the attention of Netflix, who featured the series, further validating the creative prowess showcased.

► Redesigning Brand Identities: Spearheaded branding redesigns for a selection of key consum

Executive Design Director

Graphic Designer

VP of Product Design

VP of Design

► Achieved a 30% surge in user engagement by spearheading a comprehensive brand redesign.

► Bolstered customer retention by 15% through a series of user experience enhancements.

► Drove customer acquisition by conceptualizing and leading a strategic partnership with Coinbase.

► Pioneered the blueprint for a groundbreaking 2-sided alternative investment marketplace.

I lead the brand, visual direction, and creative strategy for Alto. I build a cohesive vision for the entire business while ensuring that the design team maintains and evolves this brand as the business progresses. 

At an operational level, I oversee the brand and UX design team and act as a final element of quality control for new branding or design campaigns.

Lead Product Designer

For over 10 years, our team of experienced brand designers, strategists, and writers has helped B2B tech companies (and others with amazing stories!) unlock their true potential through purpose-driven positioning and identities.

We believe your brand should make a positive impact beyond just profits. We'll help you articulate your unique purpose, connect with your ideal audience, and stand out from the crowd.

Featured clients include 👉 NBA, NFL, Nintendo, Microsoft, Vox, ESPN, IGN, and more.

Services offered:
Brand Strategy
Brand Positioning
Web Design (Webflow)
Brand Writing (Communications)
Brand Identity (Visual Identity)
Brand Support (Retainer)

Chief Creative Officer (CCO)

Head of Design

Lead design efforts for the organization while leveling up designers and others on my teams.

Some of my highlights:

► Spearheaded the creation and execution of a revolutionary 2-sided alternative investing marketplace.

► Empowered and guided design and PD teams to achieve peak efficiency, effectiveness, and overall well-being.

► Handpicked and onboarded a team of top-tier brand and product designers.

► Steered the organization through leadership transitions while delivering a transformative brand refresh that paved the way for successful fundraising.

► Conducted a comprehensive UX and design audit of the existing platform, laying the groundwork for a future overhaul that elevated the user experience.
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Launched in 2018 and growing fast, the Nashville-based firm is on a mission to empower people to own their financial futures by achieving true asset diversification in their retirement account portfolios.

Design Consultant

<p>Building the future of live concerts.</p>

Product Design

Engineering

Figma

NextJS

Vercel

Cursor

Design Systems

UI Design

UX Design

Webflow

Co-Founder

I build my dreams.

Know about Ced Funches's work experience, education, bootcamps, certifications, and much more. Ced Funches