Volunteer

Bachelor of Engineering - BE

While at this mid-stage startup, I worked on several projects as part of design partnership that included Bookmyshow, Rapido Bike Taxi Pinelabs, and Onesky. 

✦ Conceptualized, designed, and advocated for rewards and signup services for 30 million users. Led 
    workshop and helped prioritize design alongside two other designers and three engineers. 

✦ Spearheaded, enhanced, and designed the fare estimator to get an estimate for a Rapido ride, which 
    increased the ride-booking rate by 12%. Advanced design system by partnering closely with designers 
    and engineers.

✦ Designed and prototyped the end-to-end user journey for the Onesky drone registration web portal and 
    Drone flight plan app. Implemented A/B testing, usability testing, and log data to improve experiences.

Product Designer

✦ Established and led the design, end-to-end user journey for the LECET business news service used by 
    laborers to stay up to date on regional-national construction news.

✦ Conceptualised, explored, and designed MEP Go app logo and identity 

✦ Collaborated, supported, and coordinated dev handoff and visual testing for projects such as Universal 
    Music Group, Siebel scholar, C3.ai, and Hill-Rom

As the founding design member of Amby which is an OKR strategy software for a growth stage company, 
I was responsible for leading the product design along with a designer, The following are some of my notable achievements: 

✦ Established and led design strategy, vision, roadmap, and execution of the Amby mobile app. 
    Conducted user tests at each stage in a fast-paced, iterative cycle to improve  designs, which in return 
    enhanced the on-the-go check-in experience of OKR Initiatives.

✦ Designed low-high fidelity prototypes, and advanced visual design for Amby product marketing site. 
    Enhanced product offerings, features, and signup rates by collaborating with stakeholders and engineers.

Senior Product Designer

👨‍👧‍👧  Spent time with family & friends
🤹🏻‍♀️  Upskill & Personal growth
🥰  Mental health & well-being
⚡  Re-energise and grow

Health and well-being

Currently at Bright designing consumer experience for Building credit, Bright Credit Cards and other lending products.

Senior Product Designer at Bright Money • Previously @Y Media Labs  @Designstring  @Amby

Know about Charu Haasan's work experience, education, and much more. Charu Haasan