Inbound Certification

Google Analytics Academy: Mobile App Analytics : Fundamentals and Practice, 2014

Lean Six Sigma Green Belt

Google Analytics Academy: Ecommerce Analytics: Data to Decisions, 2014

Google Analytics Individual Qualification (GAIQ): Analytics certified- Google Partners, 2014

simplifying lead generation in a cross device world

PGDM

Assistant Manager

Deputy Manager

 Lead Analytics(Store sales/ Online/  Social Media) for Big Bazaar & fbb Marketing; understanding of data, develop insights and thereby propose new campaigns/ offers or change the existing ones

 Assist CXOs in building new initiatives, establishing benchmarks and driving them to achieve its business goals

 Lead the marketing campaigns on digital front; planning the content & communication strategy for the campaign, decide on the channels basis the budget and to continuously track and optimize the campaign; post the activity evaluate the results and share the learnings 

 Lead Analytics for upcoming Omni site on both website and marketing front. Develop insights and provide recommendations to optimize the site performance

Assistant Manager- Marketing

•	Understanding the business problem, develop understanding on business processes to identify influencing factors
•	Data preparation, analysis, presenting results & recommendations with business insights 
•	Designing KPI metrics for online contents & optimization of website health(ROI & customer experience)
•	Market Testing, VOC, Content Management(A/B testing, Multivariate Analysis)
•       Working closely with the client's campaign managers in designing campaigns and building business models to improve campaign performance

Analytical skillsets:
•      Predictive Analytics – Univariate and Multiple Regression, Logistic Regression, Clustering/Segmentation, Time Series Forecasting, Survival analysis, CART, CHAID analysis,  Panel Regression, Market basket analysis, Factor analysis

Statistical tools
•	R tool, SPSS, Weka, Statistica, Minitab, MS Excel

Process Manager

Project Trainee

Manager- Global Selling

Senior Product Manager

Product designer turning complex problems into intuitive digital experiences. Lifelong learner.

Know about Chennakrishnan S's work experience, education, and much more. Chennakrishnan S