Bachelor's of Engineering

Junior MBA

Coordinated hotel onboarding for OYO's technology platform during the hospitality sector's COVID-19 disruption, closing new supply deals and liaising with Project Management on system integration. Retained through the company's initial COVID-19 restructuring in April 2020.
- Business Development under Crisis Conditions: Sourced and closed new hotel partnerships onto OYO's platform throughout the early COVID-19 disruption, maintaining deal flow while the hospitality industry contracted sharply
- Cross-functional Coordination for Platform Integration: Served as the BD liaison between newly-onboarded hotels and OYO's Project Management team, ensuring smooth handover for Channel Manager and dynamic-pricing system integration across OTAs
- Performance Excellence: Awarded "Top Performing Employee" (March 2020) for sustaining onboarding and platform adoption results despite severe industry downturn
- Resilience Through Restructuring: Retained through OYO's initial COVID-19 layoff round (April

Business Development Manager

Spearheaded the digital transformation of a luxury concierge brand by initialising an automated booking system that drove a 24% increase in conversions. Acted as a Strategic Consultant to the CEO, managing premium B2B partnerships with five-star global hotel chains and overseeing data-led marketing operations.

- Digitalisation & System Integration: Spearheaded the initialisation of an automated online booking system, which successfully increased booking rates by 24% within the first three months of implementation.

- Strategic Executive Consultancy: Served as a direct advisor to the CEO, utilising data-driven insights to refine business models and drive the expansion of luxury concierge service verticals.

- Performance Marketing Management: Managed and optimised end-to-end digital marketing strategies, including SEO and Google Ads campaigns, monitored through Google Analytics to ensure maximum ROI on marketing spend.

- Premium Ecosystem Partnerships: Negotiated and managed high-leve

Marketing Manager and CEO’s Personal Consultant

- Digital Marketplace Distribution: Orchestrated strategic promotional campaigns via Ensogo (a leading daily-deal platform) to accelerate online sales and increase brand visibility during the initial launch phase. 


- Data-led Social Media Engagement: Managed and analysed audience feedback through Facebook Insights to optimise content strategy and enhance digital community engagement. 


- Channel Development & Expansion: Identified and negotiated with potential upcountry partners to establish a network of authorised dealers, expanding the brand's physical footprint across Thailand. 

- Financial & Strategic Oversight: Directed the startup's financial planning and marketing operations; successfully managed the business until its unavoidable liquidation due to the 2011 Thailand Great Flood (a national-scale natural disaster).

Chief Marketing Officer and Co-Founder

- Technical Product Coordination: Acted as a technical liaison for Apple during the nationwide launch of the iPhone 4 and with RIM on Blackberry, ensuring sales teams were equipped with accurate technical knowledge and service standards.

- Market & Competitor Analysis: Supported the product strategy team by analysing smartphone market trends and preparing technical reports to evaluate potential device acquisitions for dtac's portfolio.

- Technical Asset Support: Facilitated the translation of complex smartphone specifications into functional marketing content, bridging the gap between technical features and consumer-facing communication.

- Training & Knowledge Transfer: Delivered specialised technical sessions for sales representatives, focusing on the integration of new smartphone technologies with network services to improve customer experience.

Device Specialist

- Large-scale Operations: Managed a nationwide portfolio across cross-functional teams, overseeing 7 direct reports and 60+ freelancers, generating over 100,000 orders per month.
- Strategic Market Penetration: Conducted feasibility studies and executed rapid expansions, launching 20 new areas within 3 months (Q3'21), resulting in a 25% increase in coverage YoY.
- Full-cycle Incubation: Spearheaded end-to-end expansion strategies, from initial feasibility and hiring (FTEs/Freelancers) to operational handover to city functional teams.

Expansion Manager

Drove the supply-side hyper-growth of Thailand's leading beauty platform, scaling the partner network by 400% in 6 months. Spearheaded the strategic commission models to optimise platform operations.
- Strategic Department Leadership: Spearheaded the entire Business Development department for the Thailand market, overseeing strategic positioning and long-term scaling of the platform’s supply-side ecosystem.
- Hyper-scaling & Performance Engineering: Led a team of 7 specialists to onboard 550+ premium partners within 6 months, achieving a 400% performance increase compared to previous benchmarks.
- Operational Systems Design: Developed and executed comprehensive operating plans, including GMV forecasting, marketing campaign integration, and the implementation of a new performance-based commission architecture for the BD department.

Head Of Business Development

Strategic Investment Consultant at Thailand’s #1 Real Estate Agency (Subsidiary of AP Thai PCL). Leveraged Enterprise CRM systems to manage high-value portfolios and engineered investment strategies for international HNWIs. Focused on data-driven growth and premium B2B partnerships
- Enterprise CRM System Management: Optimised and managed high-value customer portfolios utilising the company’s Enterprise CRM system to drive data-led investment decisions and maintain long-term client engagement.
- Strategic Investment Consulting: Engineered tailored real estate investment frameworks for international high-net-worth individuals (HNWIs), leveraging market data and financial analysis to deliver high-yield property solutions.
- Public Company Standards: Operated within the ecosystem of AP Thai PCL (a top-tier SET-listed developer), adhering to rigorous corporate governance and reporting standards while consistently delivering on multi-million THB sales targets.
- High-Level Corporate Synergy

Residential sales Executive - Property Consultant

Led the only profitable B2B business unit at foodpanda Thailand, scaling enterprise integrations for 250+ global corporate clients. Managed end-to-end P&L and cross-border reporting (TH & APAC).
- Regional & Executive Accountability: Reported directly to the Thailand Sales Director and the Regional (APAC) Corporate Sales Team, ensuring local operations aligned with Asia-Pacific strategic growth and compliance standards.
- P&L Unit Excellence: Orchestrated the B2B channel as the only profitable business unit in the company, achieving a positive P&L per order through rigorous cost-control and high-margin enterprise deals.
- Hyper-growth & Monetization: Drove a 10% GMV growth in Q4’22 and increased B2B GMV contribution to platform total income by 20%, while catapulting "panda pro" subscriptions by 110%.
- Strategic Enterprise Integration: : Served as deal-closer and integration liaison for a portfolio of 250+ corporate clients, coordinating with foodpanda's engineering team to connect cor

Corporate Sales Senior Manager

Commercial Impact
- Drove Verified Resellers (VR) Stickers to its highest month of revenue in company history in August FY26, reaching 135–137% of target in Jul–Aug, the strongest target attainment ever recorded (prior ceiling ~110%)
- Grew VR-Stickers revenue +20% YoY (Apr–Aug FY26), building momentum to +40% YoY by August after leading a redesign of the reseller incentive scheme
- Expanded VR's share of the total LINE Stickers market from 15.5% to 21.6% in four months (+6.1pp)
Designed and launched monthly coins-based incentive campaigns (Emoji Jackpot, Cash Booster), driving ~+50% uplift in emoji gifting transactions vs. prior-month baseline
- Sole PIC for the AIS Points redemption channel (myAIS app) — a revenue-share model settled via monthly reconciliation — delivering consistent target over performance in FY26 (104–202% attainment, Apr–Jul), a marked improvement over FY25's inconsistent 76–109% range
- Additionally managed Event Stickers, a cost-per-download enterprise product
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Business Development and Channel Manager

Command & Palette 
Thai Digital Agency

Know about Warut Chaijaraspong's work experience, education, and much more. Warut Chaijaraspong

Warut Chaijaraspong

Command & Palette Thai Digital Agency