Copywriting for Conversions: How to Write Persuasive Content

Bachelor of Arts - BA

Humanities plus Maths

Freelance Content Writer and Strategist

Freelance Content Writer

I worked as a content writer in Scrive Co. with major focus on SEO optimization and writing web content for the company's client base as per requirements. I also started learning the basics of content marketing during my work with the company, along with the use of keywords and creating optimized content as per Google ranking guidelines. 

I have written articles on diverse niches under the guidance of the company's founder, Versha.

My work includes: 

-Content for the company's clientele
-Extensive research 
-SEO optimization
-Proofreading and editing the articles
-Meeting tight deadlines
-Meeting client requirements and following client briefs

Content Writer

Freelance content writer

I worked as a Social Media Manager with TOFI. I was in direct contact with the CEO to understand the organization's requirements and facilitate delivery.

I managed a design team as well as a social media team under my leadership.

Roles and Responsibilities handled:

-Creating an effective social media strategy
-Directing the design and content writing interns
-Delivering social media posts on time for approval
-Working with the team to effectively represent the organization online

Social Media Manager

Worked as a content writer with Create Felicity Inc. for 6 months. I was under the Causes department and reported to Pinky, the VP of the Causes Department. 

The main aim of Causes was to sensitize the public and spread awareness regarding Mental Health, Gender Equality, Pride, and North-east India. They achieved their goals for generating awareness about the Northeast by providing a platform for North-eastern artists to showcase their talent and posting about the history, geography, food, and culture of the region. 

I contributed to research work and content writing for social media for all causes.

I worked as a content writer with The Socians for 4 months and earned irreplaceable experience of niche writing.

The main focus of my work was on the digital marketing niche along with finance, lifestyle, technical, and other diverse niches. This internship taught me a lot about different niches, tones used, keyword research, and SEO.

My experience taught me how to:

↳ Craft different forms of content for the company's clientele
↳ Extensive research process 
↳ SEO optimization and keyword research
↳ Proofreading and editing the articles
↳ How to meet deadlines 
↳ Being client-oriented
↳ Meeting client requirements and following client brief to the T
↳ Crafting long-form and short-form content pieces
↳ Being adaptable to different niches and different clientele requirements

I worked as a content writer under an internship with WebXgrow Solutions which is a web marketing solutions company, based in Chandigarh. Under the leadership of Nikhil Khosla sir, who is the founder of the company, I wrote captions for all Instagram posts, worked on a few blog posts and worked on planning social media campaigns, with cooperation from the team.

I completed my internship as a digital marketing intern with Hope Foundation in January 2021 and it has been an enriching experience. Hope Foundation is a non-profit organization that was found in 2014 with the aim to improve the quality of life of the underprivileged, with a special focus on the health and education sector. The campaigns such as 'One Person One Book' and 'Be a Blood Donor' as well as sanitary pads distribution campaigns of Hope Foundation have been successful endeavors. 

As a digital marketing intern, I was assigned the following tasks:

- Blog posts for the website
- Instagram posters using Canva
- Captions of the posts
- Campaign ideation for social media

As an intern for Hope Foundation, I also had the great opportunity of attending sessions on content writing, video making, and editing as well as design. These sessions were conducted by various mentors under whom I worked. 

Key Takeaways:

- Learned basic design concepts and practiced Canva design
- Basics of c

Digital Marketing Intern

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