If you sit between those two, running a team of three to fifty people with revenue data scattered across Stripe, HubSpot, your product database, and a CSV your ops person updates e

Occasional webapp creator, solopreneur, and a bit of a marketing person. -> combined, we are cpt. Darek

Most analytics advice is written for one of two audiences. Big data teams with a Snowflake bill and a Looker license. Or solo founders running everything in a Google Sheet.

The SMB Analytics Stack: Tools, Practices, and Why Most Teams Get It Wrong

Read the articles written by Darek Cerny on Peerlist