Worked on white-labeling the DAZN experience for a major american sports league on a world-wide distribution scale.

Lead Product Designer

Massive is an agency specializing in OTT projects. I primarily worked on the native redesign of an OTT product for a major US-based sports entertainment group with a global audience. This subscription service delivers both Video on Demand and Live content across all platforms, and I was responsible for designing the native user experience for iOS and Android devices.

Additionally, I contributed to several other OTT projects at Massive, including:

* Designing Live features for Massive's OTT platform-as-a-service, AXIS (UX and UI).
* UX design for a multi-platform sports streaming service based in the US.
* UI design for a tvOS Live product for a North American broadcaster.

Senior UX and UI Designer (Contract)

01design, later rebranded as 01tribe, was the first italian digital agency working on mobile formats: in the early days I used to design and develop flashlite apps for Nokia devices, later I moved into designing iOS apps, and designing and developing the front end for mobile websites for italian luxury and automotive brands.

UI Designer

I’ve worked on two OTT projects for Perform Group: the main product (DAZN) is a subscription based streaming service broadcasting major sport events to users across the following platforms

1. Responsive web
2. Mobile native apps
3. Living room connected devices: Smart TVs, set-top boxes, appleTV, gaming consoles, etc

When I left, the service was available in three territories: Germany, Swiss and Austria (DACH), Japan and Canada. It is now quickly expanding globally.
Among other things, I’ve redesigned content navigation for web and native apps, redesigned content discovery for all platforms, redesigned the native apps experience using mobile native patterns and improving content discovery. The latter was particularly successful as ratings on both native stores raised from barely 3 stars to 4+ stars on first release. 
I’ve also worked on white-labeling the main product for a major american sports league on a world-wide distribution scale.

Senior Product Designer

I was part of the EE (T-Mobile/Orange UK) UX Team, working on self-service, future releases and e-commerce

Senior UX Designer

Discovery was working to establish a stronger presence in the digital video streaming space. In this context, I delivered UX for a Live and On-Demand (VOD) tech platform, creating comprehensive documentation of modules for new Discovery VOD products and properties worldwide.

This included designing complete journeys for Authentication, Subscription, Self-Service, and Playback across all platforms. Using a double diamond approach, I investigated existing back-end solutions, front-end components, and core business requirements. I identified gaps through competitor analysis and customer feedback, then collaboratively crafted adaptable user journeys that catered to a wide range of user needs.

Senior UX and Lead UX (Contract)

Enhanced Design Processes: Led the transformation of a fragmented design workflow into a structured, iterative process. Established a clear series of review steps, starting with discovery within the product team, followed by cross-functional reviews with product and development, live design reviews involving leadership and stakeholders, and smaller asynchronous iterations on Slack to finalize delivery.
Introduced AI into the Design Workflow: Integrated AI tools into the design process to streamline the creation of relevant content during feature exploration, enabling faster iteration and higher-quality outputs.
Design System Management: Revamped and maintained the design system to improve modularity and usability. Organized components for easier navigation, fostering consistency and efficiency across design and development teams.
Led Transformative Projects: Delivered high-impact features and updates that significantly improved the user experience:
* Designed and tested a new navigatio

Staff Product Designer

Enhanced the customer onboarding experience by leveraging partner feedback and analytics tools like FullStory and Looker. Optimized assisted remote conversion journeys, which became essential during lockdowns when in-person assistance was not possible.

Lead UX Designer

Joined BT Global as a Lead Experience Designer, contributing briefly to their business-wide digital transformation initiative. Although my time there was limited, I gained insights into large-scale corporate environments and transformation challenges.

Lead Experience Designer

I worked in close contact with strategy, design and third party Clients to create engaging user experiences for all platforms

VAHA was an innovative smart mirror project designed to enable at-home training. I contributed to the development of new Community, Gamification, and Automation features and played a key role in creating a new, scalable Design System.

I led a team of designers and front end developers engaged in the creation and production of mobile apps, mobile websites and responsive websites for third party Clients in all industry sectors, including media, automotive and luxury brands

Lead UX/UI Designer

Collaborated with a small, agile team to deliver a Next-Gen Sports App vision piece for Sportsnet (Rogers CA). Led a double-wave process, including an in-depth discovery phase followed by definition, ideation, and delivery, with active client involvement throughout.

Enhanced the rewards experience for staff and customers, improving usability and engagement through discovery, field research, and iterative UX delivery.

Founder

Solo founder and builder at fiuto.ai.
Fiuto is AI-powered user research for everyone. Say what you want to learn and AI

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Know about Dario Codipietro's work experience, education, bootcamps, certifications, and much more. Dario Codipietro

Dario Codipietro

Solo founder and builder at fiuto.ai. Fiuto is AI-powered user research for everyone. Say what you want to learn and AI