I remain active as a volunteer with my alma mater in a number of ways:
- Advisory Board with The Binghamton Marketing Collective (2018-)
- Mentor at the annual Metro Career Fair to discuss my career and give guidance 
- Mentor in Harpur College's Liberal Arts to Careers Externship Program (2014-)
- Guest speaker in Dr. Kim Jaussi's Leading Creativity and Innovation Class (December 2014)
- Fall Commencement speaker (December 2013)
- Chair of the Metro NY Steering Committee (2002-2005)
- Alumni Association Board Member (2001-2005)

Alumni

Bachelor of Arts (BA)

-Joined Sysomos as its first Chief Strategy Officer, focusing on both corporate and client strategy, holding the role until the company's acquisition by Meltwater
-Managed the client strategy team serving the marketing technology firm's top brand and agency customers; also managed team of sales engineers
-Continually worked on business development, bringing on enterprise and agency customers
-Sourced partnership opportunities for expanding Sysomos's footprint and sales
-Developed original thought leadership, spoke at dozens of industry conferences, and expanded our industry presence
-Handled public relations, investor relations, and other aspects of outbound marketing
-Gained visibility for Sysomos on emerging topics and trends, such as in forums focused on visual search and artificial intelligence

Chief Strategy Officer

* Managed digital media and marketing with a focus of enrolling subjects for paid clinical research participation
* This included an emphasis on their work on their COVID-19 testing and study center

Digital Marketing and Strategy Lead

* Worked with agencies, media companies, and tech startups on marketing and strategy, with a particular focus on demand generation for growth-mode businesses.
* Focused in 2021 on leading the marketing department for Performance Branding firm WITHIN, building the team, establishing an account-based marketing (ABM) program, running PR and communications, and creating an event marketing program.
* Marketing services included full-on 'fractional CMO' assignments or specific tasks such as communications, growth marketing, public relations, content marketing, thought leadership, public speaking, product marketing, B2B community development, and business development.
* Clients have included Five Tier (digital out-of-home / DOOH media), The Gramlist / Social Studies (influencer marketing), Wellness Amplified (influencer marketing), Dedicated.ai (sales automation), beyont (translation services), and others. 
* My primary engagement in 2020 was leading sales and marketing for Outernets, the AI 

Marketing Consultant

*Founder, leader of the 3,000-member Slack-based community for marketers. Built community from scratch since July 2018.
*Expanded community presence across Upstream (built it from 0 to 750+ members), Meetup, and elsewhere.
*Built email distribution to expand communication to thousands of members.
*Launched Premium membership upgrade and sold memberships.
*Hired a web developer, editor, and other team members.
*Launched private member database to further connect members with each other.
*Launched event calendar at serialmarketers.net/events/.
*Originated $CMO coin as one of first 100 Creator Coins on Rally.io.
*Get access to jobs, tech recommendations, events, and the most incredible group of marketers you'll find anywhere. request to join at serialmarketers.net.

Founder

* Ran marketing and managed the team 
* Owned agency brand strategy and brand positioning
* Gained visibility for work with clients such as Visa, Coca-Cola, Adobe, Pizza Hut, and Jagermeister
* Led award wins for agency such as Mashable's Digital Innovator of the Year (Coke), Digiday's Best Location-Based Campaign (Sony), MediaPost's Social Agency of the Year, and Cannes Lions Short List (Adobe for Cyber, 2015)
* Launched several events, including the Vineathon experiential series series to bring the agency's team together with top Viners, plus Mobile Week to showcase opportunities in mobile marketing
* Hosted events in partnership with Skift, Travel + Social Good Summit, Mediathon, WOMMA, Shorty Awards, Contently, Strategy Hack, Social Media Week, and others
* Spearheaded partnerships between startups & VC firms with our agency and clients
* Led content marketing / content development strategy for the agency with the goal of marketing ourselves at least as well as we market our client

Chief Marketing Officer

* Co-founded agency's social media marketing practice
* Built Emerging Media practice and to develop and execute on strategy for Fortune 500 brands around social media, mobile marketing, and other emerging channels
* Educated clients across consumer packaged goods (CPG), media & entertainment, retail, travel, and financial services verticals about what's new and next in digital media
* Hosted biweekly "Bagels with Berky" and "Beer with Berky" for internal discussion about innovations in technology, media, and marketing
* Spearheaded 360i's Startup Outlook to guide brands on how to evaluate startups and new technologies
* As the in-house futurist, ran 360i's Emerging Media Lab to give clients hands-on experiences with new technologies and ideas for how to apply them
* Among content marketing achievements, led production of 360i's Mobile Marketing Playbook and Social Commerce Playbook to establish thought leadership 
* Client work included programs for Coca-Cola, Kraft, Mondelez, H&R Blo

Vice President of Emerging Media

Advisor to this breakthrough startup; contact me if you want to get early access to it.

MediaVax safeguards content developers and consumers with efficient, scalable models that quickly analyze and rate the credibility of social media posts.

Combining disinformation expertise with machine learning and predictive methods from epidemiology, MediaVax mitigates the exploding social pandemic of unreliable information with real-time threat intelligence. Our user-friendly products complement manual fact-checking with proactive search, building trust in content.

MediaVax treats the contagion of disinformation in our global information system.

Advisor

Dedicated.ai helps agencies and other services firms set up over meetings via the networks of their non-sales employees.

-Led all aspects of marketing for the video production marketplace and freelancer management platform, contributing to record months in sales and subscriptions 
-Refocused brand to support its mission, including logo redesign, and updated all messaging and customer and prospect touchpoints
-Created and executed data-driven marketing plan spanning brand marketing, product marketing and growth marketing / demand generation
-Managed lead generation pipeline using Pardot and Salesforce, plus related prospecting tools
-Pursued business development, contributing to the pipeline by sourcing new customers such as Huge, C-Hear, and Solve Innovation Group
-Spearheaded customer acquisition through channels and tactics such as paid search (SEM), search engine optimization (SEO), webinars, white papers, content marketing, event marketing, social media advertising, case studies, and others
-Created entirely new landing pages, collateral, and other materials for sales enablement 
-Engaged in continua

Head Of Marketing

<p class="leading-6">Founder of the fraction-of-a-fractional CXO network</p>

Leadership

Marketing

FOAF-in-Chief

* Leading corporate marketing and corporate communications for the mission-critical platform for omnichannel advertising
* Spearheading public relations, analyst relations, content marketing, and corporate communications

SVP Corporate Marketing & Communications

Founder of the High Caliber AI and AI Marketers Guild. Author, The Non-Obvious Guide to Using AI for Marketing.

Know about David Berkowitz's work experience, education, bootcamps, certifications, and much more. David Berkowitz