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deeva gupta

3 followers

Founding Product Designer building 0-to-1 consumer apps, AI chat UX and design systems.

3 followers

Joined 24 Oct 2026

deevag-tech.github.i...

Experience

4 years, 4 months

ScaleX

UX Designer

Jun 2024 - Present (2 yr, 4 m) • remote • full-time

Astroverse · Vedic-astrology dating app(iOS & Android)
- Founding designer on the 0-to-1 build, IA, interaction design and shipped UI. The app has reached 43K+ installs and 26K+ Kundli profiles.
- Led Veda, an AI astrologer chat, end to end: conversation UX, the LLM system prompt (tone, Kundli context), session logic and a pricing A/B test. 2,200+ users asked 11K+ questions in the first 3 months.
- Built the Figma design system and push notifications copy. Decisions are guided by Mixpanel funnels and user calls.
Client projects
- Horocosmo, an astrology app for celebrity astrologer Arun Pandit:
  - Built the complete UI foundation. 100K+ downloads in the first month of launch.
- Astrologer Arvind Sud:
  - Designed conversion-focused landing pages for astrology reports, helping drive purchases.
- BeerBiceps SkillHouse:
  - Designed a Design for licks course landing page for the SkillHouse design program.

FigmaUX DesignDesign SystemsDesign ThinkingUser researchPrototypingUser ExperienceUser InterviewsAnalysis

Mixpanel

Cravin Technologies

Contract UX Designer

Jan 2024 - Apr 2024 (3 m) • remote • freelance

Designed Restaurant management & analytics dashboard with customer side food ordering app.

FigmaPrototypingDesign ThinkingDesign SystemsUI DesignerUser Interface Design

Hucentric Design Agency

UI Designer

Mar 2022 - Dec 2023 (1 yr, 9 m) • remote • full-time

Wishup (virtual-assistant SaaS), UI/UX Designer
- Redesigned the lead-generation website using Clarity analytics, delivering +25% pageviews, a 15% lower bounce rate and a 10% lead conversion rate.
- Designed app for clients and VAs to share tasks, EOD reports, feedback and team roles all at one place, saving VAs ~15% of their productive time on reporting.
Vegapay (fintech):
- Created the brand identity and website, including the moodboard, style guide and motion graphics, and partnered with engineering on the build.
Sketchnote, Dexter Ventures, Elevare Sports:
- Built SaaS and VC websites in Webflow, and designed the IA, prototypes and style guide for an AI cricket-coaching app

FigmaUX DesignUX ResearchDesign SystemsWireframingDesign ThinkingPrototypingMotion DesignAnimationUser Experience

Education

Dr APJ Abdul Kalam University

Bachelor of Technology (BTech), Computer Science

2018 - 2022