Zoe Bria

Providing clients with Human-centered Design (HCD) services to support growth and reduce costs, leveraging generative and evaluative UX research methods to make data-informed design decisions across various platforms. Recent projects: HealthTech B2C mobile app redesign: • Led the redesign of an Electronic Visit Verification mobile app for Minnesota home healthcare workers to report their hours and activities to meet state regulatory mandates and receive payment. • Held stakeholder interviews, conducted a competitor analysis to pinpoint opportunities, and regularly held design reviews and potential next steps for stakeholder alignment. Established a design system and made user-informed UX/UI design iterations. Built high-fidelity Figma prototypes that included interaction and motion design specs for development. Vocational support services B2B & B2C SaaS: • Led UX research and product design for a startup focused on addressing the unmatched vocational needs of people with Substance U