Building WrapASong as an independent product: a personalized song gift platform that turns names, relationships, occasions, and real memories into custom songs and shareable gift pages.
My work includes product strategy, UX flows, frontend implementation, SEO pages, prompt design, payment flows, lifecycle email, and conversion tracking.
Key areas:
• Designed occasion-based creation flows for birthdays, love, anniversaries, weddings, apologies, thank-you songs, and more
• Built the web app
• Implemented payment and premium gift features including share pages, keepsake poster downloads, and recipient reactions
• Created SEO and growth experiments around high-intent personalized song gift queries
