Scrum Master Certified (SMC)

Asana Ambassador

Blood Donation Volunteer

Bachelor of Arts - BA

Diploma of Education

- Designed intuitive, conversion-focused interfaces for web, social media, and email, ensuring consistent visual language and smooth user flows. - Applied UI design systems and accessibility principles to strengthen brand presence, improve readability, and support retention.

Visual Designer

- Developed UI layouts and visual hierarchies for multi-platform campaigns, ensuring clarity, consistency, and strong visual storytelling. - Collaborated closely with creative and strategy teams to align interface design with user journeys and campaign objectives.

Senior Visualizer

- Shaped digital and print ecosystems with a user-first lens across APAC (Australia, India, Dubai & Singapore), elevating journeys, interaction flows, and brand storytelling. - Collaborated closely with UX/UI and Product Designers on Figma to craft and optimize user journeys, interface components, and design systems, driving a 50% reduction in CAC and a 2× increase in CTRs through improved usability and creative performance. - Led a global brand experience transformation, launching a new identity across 10 businesses and 500+ touchpoints with scalable design systems and cohesive, accessible experiences.

Art Director - APAC

- Designed and refined UI assets—from typography to iconography—for advertising and digital experiences, ensuring brand alignment and accessibility. - Contributed to end-to-end creative problem solving, leveraging Adobe Suite to build cohesive, visually engaging interfaces.

Visualizer

- Collaborated with a 7-member cross-functional team remotely during the pandemic, navigating a life and work transition from India to Canada. - Led user and market research to shape B2B campaigns across Meta and Google, aligning UI design choices (layouts, visual hierarchy, and interaction patterns) with audience behaviours. - Built custom user segments and optimized interface elements across landing pages and ad creatives to enhance clarity, engagement, and conversion. - Implemented A/B testing to make UI refinements, improving usability, channel performance, and overall marketing efficiency.

Product Marketing Specialist

- Pitched and executed integrated campaigns for global brands including Honda and Dulux, applying UI design principles and user behaviour insights to build high-impact visual narratives. - Crafted user-centred creative strategies for market entrants like Queo and smartwater, translating brand goals into intuitive interfaces, compelling layouts, and emotionally resonant touchpoints.

Art Director

- Leading a design team supporting nine brands across three divisions in a dynamic, global environment. - Spearheading rebranding initiatives and developing comprehensive brand guidelines with design systems, enhancing efficiency by 34%. - Collaborating with marketing, product, and sales teams to create customer-driven designs, enhancing brand equity.

Senior Designer

Product Designer | 5+ years of helping brands craft needle-moving digital experiences | Adobe, Figma, Prototyping, Desig

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