Full Stack Development

Certificate

University Diploma of Technology (DUT) in Information and Communication

Spearheaded digital marketing and lead generation strategies for a B2B clothing start-up, achieving over $600,000 in sales within the first 6 months.

- Collaborated with the sales team  to develop the company's website, video content, and other marketing materials to support the company’s launch and growth initiatives.

- Conducted keyword research to optimise SEO content, resulting in targeted SEO content and effective AdWords campaigns.

- Enhanced campaign performance through quantitative A/B testing and data-driven adjustments.

- Built and managed a growing marketing team of 1, with the capacity to expand by 6 more individuals, to drive business expansion.

Digital Marketing Manager

- Designed websites for 12+ businesses, including local farms, by offering freelance web design services that focused on enhancing their online presence and improving visibility.

- Implemented a door-to-door and cold calling strategy to generate a steady flow of leads, ensuring a consistent client base.

- Managed projects from inception to completion, including building visual and brand identities aligned with client goals.

- Developed websites using Dreamweaver, ensuring a seamless user experience.

- Conducted search engine research and optimisation (SEO) to improve online visibility and drive traffic to client websites.

- Delivered the final product and provided clients with comprehensive training on how to effectively use and maintain their websites.

Web Designer

- Created visual identities for small local businesses at a design agency, helping them establish a strong brand presence.

- Managed client projects independently, ensuring high-quality results and client satisfaction.

- Started as an intern and earned a promotion to full-time designer after 4 months, due to a demonstrated ability to improve client satisfaction and contribute to agency success.

Graphic Designer

- Conducted an Affiliate Marketing campaign, ASO strategy, and SEO strategy for a hotel marketplace, driving a 65% improvement in digital performance.

- Implemented technical SEO on a React-based website in collaboration with the frontend developer.

- Achieved a 150% increase in app rankings on both Google Play Store and Apple App Store.

- Reduced the gap between SEO and metasearch marketing by up to 15%, optimising marketing efficiency.

- Supervised website content optimisation, managing 2 content writers to enhance page performance and brand strategy alignment.

- Launched AppsFlyer and successfully managed affiliate marketing campaigns through the platform.

ASO/Affiliate Marketing Manager/SEO Specialist

Building end-to-end digital solutions from concept to deployment, combining user-centred design with robust full-stack development and webflow develpoment.

 Delivered 80+ web applications and platforms as both designer and developer, handling everything from initial wireframes to production deployment and ongoing maintenance.
- Developed full-stack solutions using modern frameworks (Webflow, React, Node.js, Next.js) while maintaining strong focus on UX principles and responsive design patterns.
- Led complete product lifecycles from user research and prototyping through backend architecture, API development, and frontend implementation.
- Built custom CMS solutions and dynamic web applications with integrated SEO optimization, achieving measurable improvements in performance metrics and user engagement.
- Collaborated directly with clients to translate business requirements into technical specifications, wireframes, and fully functional applications.
- Implemented behavior-driven desi

Freelance UX / UI designer & Full Stack Developer

- Designed and developed custom WordPress e-commerce solutions for diverse clients, managing projects from initial concept through final deployment
- Created comprehensive UX/UI designs including wireframes, prototypes, and high-fidelity mockups, ensuring seamless user journeys across all touchpoints
- Implemented responsive, pixel-perfect interfaces using HTML, CSS, and JavaScript, with focus on performance and accessibility
- Collaborated directly with clients to understand business goals and translate them into effective design solutions
- Conducted user research and usability testing to validate design decisions and optimize conversion rates
- Developed custom WordPress themes and plugins tailored to specific client needs and brand guidelines
- Achieved measurable results including a 17.5% sales increase for Vigneron Ardechois online store and 32.7% reduction in cart abandonment for Etiketbio.fr
- Managed multiple concurrent projects while maintaining consistent quality and meeting

UX Specialist & WordPress Developer (with SEO expertise)

- Conducted customer interviews and developed an HTML/CSS prototype for an e-commerce website in the jewelry industry.

- Researched and tested low and high-fidelity designs with a group of volunteer existing customers to refine user experience.

- Collaborated with the development team of 5 to develop and implement a responsive HTML and CSS version of the site within a Python environment.

- Developed and optimised a checkout system that simplified the payment process for B2B customers both domestically and internationally, reducing customer support tickets related to payments by up to 48%.

Web Designer / Frontend Developer

I'm a solopreneur

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