Building Duply from the ground up, a design system library that turns real product interfaces into practical DESIGN.md files for AI coding workflows.
My role covers product strategy, UI/UX, design systems, positioning, launch planning, and hands-on execution across the full product. I work on the product experience, design language, website, onboarding, affiliate setup, marketing assets, and growth channels.
Key responsibilities include shaping the product direction, creating reusable design system references, improving the user flow, preparing launch materials, setting up distribution channels, and making sure the product feels clear, useful, and easy to understand for builders using AI tools.
Main learnings so far have been around turning design taste into a structured product, simplifying the workflow for AI-assisted builders, and balancing product quality with speed when launching a new SaaS product.
