Founder & CEO of Zyro - Conversion Rate Optimization and Revenue Attribution Platform

Edward Glush  • Peerlist

Zyro is a revenue-first optimisation platform built for modern e-commerce businesses.Most tools focus on clicks, impressions, or generic A/B tests. Zyro focuses on what actually matters: revenue. It tracks real sales across 50+ traffic sources, giving businesses a clear view of which channels and campaigns truly drive results.Zyro also detects high-intent visitor behaviour on your site and sends these signals back to ad platforms, helping campaigns optimise toward buyers instead of low-quality traffic and reducing wasted ad spend.In addition, Zyro enables advanced A/B testing of offers, messaging, and page experiences based on visitor intent or traffic source. Businesses can test different experiences for users coming from Facebook, Google, ChatGPT, Reddit, email, and more — instead of running one-size-fits-all experiments.Designed to work alongside existing websites with minimal setup, Zyro gives teams clarity, better conversions, and confidence in where to allocate marketing budgets.