Friendly Visitor

Vice President Of Services

Chief Community Officer

Board Member

Led development of new business ideas and pilots through innovation pipeline, focusing on health, wellness, fitness, and apparel. Worked specifically on the older adult (50+) market.

Guided research into specific consumer and marketplace trends, segments, and emerging technologies.

Lead Entrepreneur

Oversaw marketing, creative, brand, community, support, and user research at fast-growing social networking application with 1M+ users.

Developed and implemented user acquisition strategy focused on influencer marketing, college/high school marketing, and targeted paid social media, achieving over 4x growth in MAU

VP of Marketing

Hired, trained, and led team of 8 responsible for increasing business transactions and social connections between global WeWork members spanning 5 continents.

Collaborated with freelancers to Fortune 100 companies to increase engagement on private member-only social network, job marketplace, and external communities. 

Led content marketing team of 3 responsible for managing Creator, an online magazine featuring member stories).

Managed podcasts, marketing events, email newsletters, and 1000 digital displays in buildings worldwide.

VP of Member Engagement

Led US launch of community-focused social marketplace application with 2M downloads.

Oversaw US community and marketing strategy, increasing DAU by 5x and collaborating with key influencers.

US General Manager

Oversaw traffic growth from under 1B to 6B+ monthly pageviews, growing site into Top 50 worldwide and Top 20 US web property.

Diversified client base and launched new ad products, growing annual sales revenue by 50% on average.

Delivered speeches and participated in panels at major events including E3 & CES.

General Manager

Initiated interactions with user base and led customer service as first ever community manager.

Booked and managed “Ask Me Anything” interviews, successfully growing into worldwide cultural phenomena.

Launched global meet ups across 6 continents.

Community Manager

Led online marketing for music and film releases including foreign films, documentaries, and independent films.

Managed content creation for social networks including YouTube, Twitter, and Facebook.

Digital Marketing & Development

Digital marketing for laboratory equipment

Online Marketer

Intern/Rep/Biz Affairs

Helping companies embrace community-led thinking and cultivate community-led growth.

Erik Martin

Community management and marketing expert who has led teams at Nike, reddit, Depop, etc. Obsessed with communities