Accessibility-First Design

Certified User Experience Specialist (UXD)

Bachelor of Engineering (BE)

As the sole designer, I was responsible for developing the company's visual identity and standard operating procedures, as well as creating advertising materials that align with contemporary market trends. I collaborated with a cross-functional team including the co-founder, product manager, and development coordinator to achieve business goals and meet user needs.

Communications Designer

<p>Developing the brand style and creating marketing materials, while also partnering with the product team to enhance the user experience of the virtual event platform through A/B testing.

Managed the design process from start to finish for promotional campaigns, working closely with both visual and product designers to bring ideas to life.</p>

Design & Product Lead

During my tenure as an individual contributor and designer at Canva India, my main focus was on comprehending the specific design needs of the Indian market. 

I was responsible for producing localized templates that prioritize user experience, and collaborated closely with the international design team to pitch design ideas and variations based on data on daily active users and the most frequently used templates.

Through this approach, I was able to help improve user retention rates.

Lead Design Specialist - India

Worked closely with fellow HQ designers, product managers, and UX developers to achieve client and user goals. My responsibilities included leading ideation and concept explorations, defining digital strategies, and developing high-end, useful digital products.

I designed the platform app for Viva Video, VidStatus and Game Show which provide video social media and video editing capabilities for over 500 million active users around the world. Additionally, I supported the creation of visual and branding assets for sales and marketing across multiple mediums, designed wireframes and high-fidelity UI prototypes for both Viva Video and VidStatus apps, and analyzed various sections of Viva Video's home screen menu to institute data-driven changes that reduced user drop-offs and increased conversions. 

Finally, I used A/B split testing to experiment with various features and elements in the Viva Video Portal.

Design & Product

As a Senior Graphic Designer in the organization, I was promoted to guide and mentor junior designers in the creation of digital and print designs. I have extensive experience and expertise in creating a diverse range of designs, including branding and marketing materials, and have a strong ability to collaborate with various teams within the organization.

Senior Graphic Designer

As a Junior level Designer within the Marketing & Advertising division of a large design team, I assisted in creating materials for web and mobile apps.

Created materials for promotional campaigns, including print ads, brochures, posters, website banners, app sliders, and emailers, all in compliance with Little's brand standards.

Visual Designer

Worked with the clients, understanding product needs and designing beautiful interfaces

User Interface Designer

Product Design

Product Management

Growth Strategy

Leadership

Senior Product Designer

Product designer with over 10 years of experience | Work with early-stage startups, B2B and B2C SaaS companies.

Know about Esakki Kumar's work experience, education, and much more. Esakki Kumar