Every week I go to Boys and Girls Club and pretend that I remember how to do long division while encouraging the student to actually teach me how to do it.  Once I learn, I teach it back to them and pretend I knew the whole time.  Sometimes we do puzzles of the United States too, or play a version of Pictionary that we made up.

Tutor

Bachelor of Science (B.S.)

Assistant Product Manager, Fabkids

Sold NYMB.co after running for 5 years. 
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Conceptualized and built a small business on the forefront of trends in fitness and craft goods while supporting something that I love.  Profitably and sustainably scaling business.

• Actively managed 6 branded social media accounts and converting 20% of sales from social media
• Utilizing analytical software to track conversions and optimize web design and social media efforts
• Built strong relationships with suppliers while negotiating prices and continually seeking new high quality suppliers to grow e-catalog assortment
• Featured in Bicycling Magazine, Urban Times, Active Junky, and consulted as small business and marketing expert for My Corporation Blog, Rescue A CEO, and more

Founder

Director of Product, FabKids

Product Manager

Customer Acquisition:
• Designed new roles; hired, and managed 2 new positions: an Acquisition Manager and Designer. 
• Led paid media customer acquisition strategy, including how to spend a multi-million dollar budget.
• Educated team on how to put together and execute strategic testing plans for AB testing ad types, audiences, and more.
• Through an awesome team effort, pulled FabKids out of a major downtrend, leading to some of our lowest CPAs ever.

Product Management:
• Led team of 4, including:  2 Product Managers, 1 UX designer, and 1 QA Analyst, working closely with 4 software engineers.  Thoughtfully managed employees, by building a trusting, fun environment, understanding employees strengths, weaknesses, and goals.  Supported engineers in career development and general job satisfaction.
• Lovingly owned the product roadmap, prioritized work, and advocated for roadmap to GM, CTO, and CEO.  
• Joined our leadership team, with the goal of developing long term strategies, employe

Director of Product Management and Customer Acquisition, FabKids

Drink rituals that help you be at your best.

Weirdly Good Landing Pages for DTC brands in just a few clicks

At Indeed we help people get jobs.  

- Working with a cross functional team to build a job discovery feed for job seekers. 
- Creating roadmaps, designing and running AB tests, and analyzing data to learn how to serve all types of job seekers better across the world.
- Utilizing an agile process to build and learn quickly.
- Collaborating with partners across a large, international organization.  Aligning with and influencing stakeholders in various functions and countries.

Senior Product Manager

- Optimizing our mobile & desktop sites through an aggressive AB testing program. 
- Driving optimization and business decisions based on competitive research, user research, data analysis, and more.
- Work has helped drive a 3x increase in conversion, drastically decreasing the cost of new customer acquisition
- Building a product pipeline that balances feature upgrades, business driving promotions, and maintenance, as well as CRM & merchandising needs to support our users and team members.
- Working extremely closely with Marketing, Creative, Engineering, Merchandising, and Planning to fully understand and effectively impact the business.
- Daily conversations with Engineering team to stay closely aligned on project timelines, QA release dates, understand needs of the team, continuously re-prioritize as needed, while celebrating successes and having fun.

Product Manager, Fabkids

Founder of Pow (DTC functional beverages) and Landra (Saas for AI Advertorials and Listicles).

Know about Ezra Rufino's work experience, education, bootcamps, certifications, and much more. Ezra Rufino