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Graphic communication

- Defined and developed the product voice and brand identity for redtag.ca and its family brands Flights.ca, SearsTravel.ca, BookSeats.com & Cruises.ca.
- Design lead on redtag.ca for desktop, iOS and Android app. Design lead on Last Minute Club app.
- Design lead on BookSeats.ca which evolved as a separate company post acquisition of Redtag.
- Responsible for product strategy, wireframing, visual design using Adobe XD, rapid prototyping on inVision, competitive research and user testing. Collaborated closely with developers using Zeplin.
- Lead design meetings and presented to stakeholders and leadership teams quarterly on design progress.

Senior Product Designer

- Worked on Balckcart’s flagship SaaS solution – “Try Before You Buy” designed for retail industry.
- First design hire for the company after they terminated agency relationship. Worked on TBYB MVP which was key milestone deliverable for companies funding rounds.
- Main Projects – Worked on completing high-priority ongoing project “Order Management System” (OMS)
- Main Projects – Principal designer responsible for Merchant Centre Project. Worked cross-functionally with product managers, engineers, developers and also leadership team since this was their flagship product
- Responsible for UX artifacts - wireframes, storyboards, user flows, process flows, site maps. Responsible for defining scope, conduct user research, validate hypothesis, prototype and test concepts at range of fidelities.
- Achievement– Created Blackcart’s Design System which is now used in companies every design product.
- Redesign OMS project was a huge success which lead to 38% increase in sales and 74% increase in

Principal Product Designer

User Interface (UI) & User Experience (UX) Designer

- Major redesign project (pre-acquisition) – Lead a team of 2 designers (Onshore in USA and Offshore in Philippines) to develop vision for complete redesign of Coding Dojo’s standalone LEARN platform for use across North America and Saudi Arabia. Took the lead to form ideas, research, determine roadmap and strategy, presented it to leadership and delivered the final product. 
- Achievements: LEARN platform was successfully launched in June 2023. Early results show a 78% increase in task success rate.
- Design changes post acquisition – Responsible for all UX/UI updates post acquisition including visual consistency, efficient architecture, UX values, UX messages, reskinning, and merging the design systems.
- Responsible for mentoring and supervising new design team, new partners in Chicago, Seattle and Philippines.

Lead Product Designer

Designer

- Redesigned MINI Canada’s desktop version and designed first adaptive mobile experience that enabled users to book vehicles online. 
- Worked on agency design projects for automotive clients – BMW, Kia Motors and banking client – Home Equity Bank.

Web Designer

At age 10 I started my own Anime website called Saiyanz Web which generated 30k+ hits per day.
https://web.archive.org/web/2021*/http://saiyanz-web.net/

Founder & Webmaster

User Experience Designer

Staff Product Designer

Graphic Design, Photography, Website Updates, Website Maintenance

Product Design Educator (16.7K subs)

Communication Coordinator

Founder & Head of Product Design

- Led and facilitated a cross-functional rapid prototyping workshop with PM, Developers, CS, and QA to visualize and validate high-impact backlog ideas. Produced three testable prototypes within one week, accelerating design validation, improving feasibility alignment, and strengthening collaboration across the squad.
-Spearheaded the design strategy for Intelex’s SAAS platform, aligning cross- functional teams and reducing design-to-development challenges by 40%.
- Led and scaled the design team, hiring and mentoring 4 product designers, resulting in a 30% increase in design output efficiency.
- Redesigned the V6 onboarding experience, cutting new user friction by 35%, improving adoption rates for enterprise clients.
- Integrated Microsoft Clarity & Hotjar, enabling the team to make data- informed UX decisions, reducing usability issues by 25%.
- Led design system improvements, collaborating with engineers to streamline UI components in Figma, ensuring scalability across products.

Fahim MD

product designer