Leading Teams: Developing as a Leader

Agile with Atlassian Jira

Data-Driven Product Management Course (Simulator)

Product Management Basics Certification

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Брендинг в инновациях - новая коммуникационная реальность

Ideation for Marketers

Leading a Marketing Team

Grammar and Punctuation

Public Relations Research

Certificate for successfully completing the Project Design & Managment workshop

Marketing Communications

EF Language Test Intermediate

Getting Started with Essay Writing

Certificate for successfully participated in a 4 day simulation game on democracy

Certificate for active participation on "Photoman" international photo contest

Online Marketing Foundations

Become a Marketing Manager

Google Analytics Essential Training

Project Lead

Intern

Volunteer

Extension courses

Бакалавр

Master

I have spearheaded the development and implementation of alternative business models for the Lamoda marketplace, creating new opportunities for the platform and its sellers. In my role, I oversaw the optimization of operational processes and technology development to ensure seamless integration and efficiency. I was leading 2 Kanban teams (10 people in total) and cross functional team of 30+ people. 

Key results:

1) Successfully launched a new business model in 2022 that attracted 6 new sellers, resulting in an increase in Net Merchandise Value (NMV) and new seller acquisition
2) I launched a new feature for mixed stock availability (Hybrid depth), allowing sellers to sell products in real-time across various business models and solving availability issues for Marketplace clients.
3) Conducted two research projects to enhance the seller experience and satisfaction, resulting in higher seller retention rates.

Key responsibilities:

1) Preparing and prioritizing the backlog and leadin

Product Manager | Seller Experience, New business models

UX/CX Researcher | Marketing courses

As a driven and results-oriented professional, I began my journey with the team as a product researcher, and was quickly promoted to the role of Growth Manager. In this capacity, I combined my research expertise with hands-on experience in launching experiments to drive increased conversion rates and sales.

Some key results that I achieved include:

1) Conducting over 60 in-depth problem interviews with current clients, which enabled me to prepare actionable recommendations for product development.
2) Successfully launching a new communication channel within a tight budget and deadline of just 1.5 months, resulting in increased customer engagement and retention.
3) Contributing to the development of comprehensive Brand Management and Ecommerce onboarding courses, which enhanced the skills and knowledge of our team.

My key responsibilities included:

1) Conducting experiments to increase the conversion rate (CR) from free courses to paid, utilizing data-driven insights to optimize the

Growth Manager | Research, experiments on set of Marketing courses

I led efforts to advance how user accounts are registered, managed and authorized in our advanced marketplace. In parallel, I also formed a new team and played a key role in hiring innovative & motivated team members. I was leading Scrum team of 12 people.  

Key results:
1) I successfully formed and onboarded a new product team, playing a key role in bringing together a highly skilled and motivated group.
2) I championed the introduction and facilitation of agile methodologies, particularly scrum processes. This initiative aimed to improve efficiency and collaboration among team members, contributing to a more dynamic and streamlined workflow
3) Our concerted efforts resulted in a remarkable 40% increase in team satisfaction with processes in just two months
4) Built and nurture connections with business and marketing leaders, financial department, partners (authorization service etc.), promoting effective communication to facilitate smooth collaboration among all parties involved. 10

Product Owner | User account, Registration and Authorization flow, Favorites

I have leveraged my expertise to develop effective media and integrated strategies for a range of top-tier brands, including GSK, Lactalis, and Essity. Starting out as a Junior Specialist, I quickly proved myself as a valuable asset to the team and was promoted to the role of Strategic Planner within a year.

Here are some key results that I have achieved:

1) Developed and delivered more than 30 communication analysis and strategic plans for leading brands in a range of industries, including cosmetics, pharma, FMCG, and financial services. These strategies were instrumental in driving growth and success for my clients.
2) Successfully managed tight deadlines and multiple projects in parallel, delivering three or more different integrated marketing strategies on time and within budget.
3) Conducted more than 10 qualitative and 20 quantitative research projects, providing valuable insights into consumer behavior and preferences that informed the development of effective marketing strate

Strategic planner | Pharma, Petcare, Auto, Financial, FMCG Accounts

Integrated Communication Specialist

Junior Strategic Planner

As an intern I have prepare report and analytical materials for the clients.

Intern | Digital mediaplanner

Conference Speaker Coordinator

As a skilled marketing and communications professional, I have leveraged my expertise to drive success for leading brands such as L'Oreal and Coca-Cola. Collaborating closely with creative and client teams, I have delivered valuable customer insights and developed creative activations and ad campaigns to engage target audiences across digital media channels.

Here are some key results that I have achieved:

1) Developed and published a comprehensive trend report analyzing the impact of COVID-19 restrictions on consumer behavior in Russia, providing valuable insights to help brands adapt and succeed in a rapidly changing environment.
2) Conducted more than 20 social monitoring research projects in the cosmetics and FMCG categories, enabling brands to better understand customer needs and preferences and make data-driven decisions.
Increased team involvement and engagement by launching digital educational products for the agency team, fostering a culture of learning and growth within the 

Digital Strategic Planner | Cosmetics, FMCG, Pet care Accounts

Revealing and offering outstanding products for digital retail.

Product Owner

Product Owner @ Gold Apple | Specializing in E-commerce & Marketing | Ex-Lamoda,  Yandex & Publicis Groupe | 7+ Yrs Expe

Know about Gor Matevosyan's work experience, education, bootcamps, certifications, and much more. Gor Matevosyan