Apple Search Ads

As a mentor at the Axios accelerator (Batch 1), I conducted lectures on B2C startup marketing and user interviews. I guided early-stage founders in developing effective marketing strategies, identifying target audiences, and optimizing customer acquisition channels.

Additionally, I taught practical approaches to user research, helping startups refine their products based on real customer insights. My mentorship contributed to the growth of multiple projects by improving their market fit and engagement strategies.

Mentror

I led a team of 10 marketers, successfully managing advertising for over 100 EdTech projects.
We worked with a budget of over $1 million, ensuring positive ROI.
Our campaigns consistently delivered strong results.

Marketing Team Lead

At this position, I managed performance marketing campaigns on Instagram, Facebook, and VK for approximately 10 educational projects. My responsibilities included creating compelling ad copies and visuals tailored to different target audiences, optimizing ad placements, and ensuring efficient budget allocation. I continuously monitored campaign performance, making data-driven adjustments to maximize engagement and conversion rates.

Additionally, I conducted in-depth analytics and reporting, tracking key metrics such as ROI, cost per lead, and audience behavior. By leveraging insights from performance data, I refined ad strategies to improve results consistently. The campaigns I managed achieved a positive return on investment, contributing to the growth and success of the projects.

Digital Marketer

As a marketing specialist in a poker analytics company, I built a customer acquisition funnel from scratch, transitioning from word-of-mouth sales to targeted social media advertising. I automated lead processing, lead magnet distribution, and feedback collection through chatbot integrations in messengers, streamlining the customer journey.

Working closely with the development team, I helped launch a product line tailored for beginners, expanding the company's market reach. As a result, our paid advertising efforts achieved a 3:1 return on investment, significantly increasing profitability and scaling the business.

Marketer

Govar was selected to participate in the EBRD Star Venture program, gaining access to expert mentorship and strategic support. During the program, we integrated AI-powered feedback into the mobile app, enhancing user engagement and learning outcomes.
Additionally, we transformed our landing page into a fully developed multi-page website, improving our online presence and conversion rates. As part of the program, Govar also underwent the Cambridge Diagnostics, helping us refine our business strategy and scale more effectively.

EBRD Star Venture Programme participant

I was successfully selected for the first batch of the Ultra.VC accelerator, standing out among nearly 300 applicants. 
Throughout the program, I worked intensively on refining the business model of my startup, Govar, leading to a significant improvement in key metrics.
By implementing data-driven changes, I increased the conversion rate from free to paid subscribers from 0.2% to 0.94%. Additionally, I secured the startup’s first investment, laying the foundation for further growth and scaling.

Portfolio startup founder

I created a team that makes a product that will change language learning from grammar-oriented to practice-oriented

What I achieved:
• increased conversion rate from install to customer from 0 to 1.8%
• raised $120 000 (both investments and grants)
• passed the ULTRA.VC and EBRD Star Venture Programme selection process
• pitching expert (won 3 pitch competitions in different countries)
• successful Product Hunt launch (#2 product of the day, #1 education of the week and #2 of the month)
• quick hypotheses testing and features implementing using no/low-code instruments
• hired a perfect team with no money
• creating a product that do really changes people life and English fluency
• publications in intrernational media in different languages

Chief Executive Officer

CEO & founder Govar – English speaking club

Know about Dzianis Yatsenka's work experience, education, and much more. Dzianis Yatsenka