Human Centered Design

Workshop "The Mom Test: how to talk to customers and figure out if your business is a good idea when everyone is lying to you"

Google Analytics (GAIQ).

Introduction to Artificial Intelligence with Python

Introduction to Recommender Systems: Non-Personalized and Content-Based

Graduate Diploma

Bachelor's degree

M.video is the largest Russian consumer electronic retail chain by revenue. — Developed a Customer Experience (CX) offering to align user needs with business goals. — Managed the User Experience team, driving design quality and cross-functional collaboration. — Directly contributed to the creation of a new platform, including user flows, mockups, and coordination of business requirements. — Organized internal UX events to promote design thinking and team engagement.

Head of UX and UI

Ogram is a staffing marketplace, HR tech. — Led market entry and product launch in a new country, ensuring operational and technical readiness. — Established and maintained product development processes, driving efficiency and alignment across teams. — Managed cross-functional stakeholders, collaborating with vertical leads to gather, refine, and prioritize product requirements.

Head of Product

We have been selected to be part of In5Tech based on their selection criteria.

Incubator participant

— Produced UX/UX deliverables — Front-end development

UI designer

RBC Group, or RosBiznesConsulting, is a Russian media group. — Designed user interfaces for websites and mobile applications, focusing on structure, logic, and user interaction. — Developed prototypes for both customer-facing applications and internal back-office systems. — Created and implemented briefs based on user requirements to guide design and development. — Mentored junior designers, supporting their growth and ensuring design consistency across projects.

UX/UI designer

Bauman University is the second oldest educational institution in Russia after Lomonosov Moscow State University. Delivered a course on “Human-Computer Interaction,” combining lectures with practical sessions to provide both theoretical knowledge and hands-on experience.

Lecturer

— Spearheaded product expansion into new markets, adapting features to meet regional needs. — Drove automation initiatives including card payments, dynamic pricing, and smart matching to scale marketplace operations. — Developed “Know Your Supply” platform for employee skill assessment and verification, improving talent quality and compliance.

Senior Product Manager

Defined strategies to improve key monetization metrics by delivering the right message to the right user at the right time. Led projects across push and email campaigns, in-app communications, and optimization of the web-to-app conversion funnel. — Track record of thoughtful, user-focused insights that have led to successful consumer product launches. — Received the Flo Award for two projects: ‘What’s New,’ a new approach to promoting updates that increased the conversion rate 10 times, and ‘Tutorial,’ which improved daily retention by 12% — Seria of A/B testings and features that increased Registrations rate by 70 times.

Product Manager Commercial Department

— Produced key UX/UI deliverables, including user flows, wireframes, prototypes, and design systems. — Established an A/B testing process to support data-driven decision making and optimize user experience.

Lead UX/UI designer

Frumatic is an agency that works with huge brands and startups across sectors: human resources, oil & gas development, social media, investment banking sector, legal sector, government and heating industry. — Managed a team of UX/UI designers, ensuring high-quality user experience across products. — Led projects as an Art Director, overseeing creative direction and visual consistency. — Created product proposals for clients, aligning business needs with user-centric design solutions.

UX/UI team lead

Retention Management Platform: personal recommendation systems, email marketing platforms, real-time bidding (RTB) platforms for advertising, SAAS. Retail Rocket closed Series A round ($24M raised): https://techcrunch.com/2022/06/30/marketing-automation-startup-rocket-reach-nabs-24m-for-expansion/ — Managing a team of Product Owners to drive product vision, strategy, and execution. — Led a Discovery process that resulted in a strategic shift toward a Retention Management Platform — Successfully launched new features and a new product (RTB), contributing to a 30% increase in revenue.

Director of Product development

OneWay TV is an operating system for Smart TVs and set-top boxes that combines video content from various online streaming services on a single screen. We aim to simplify video viewing for millions of users worldwide by reducing manufacturing costs and offering a modern user interface. Well-known brands launched their TVs using our operating system under a white label. https://igmtv.app/

Co-Founder

Flo is the most popular health & fitness app globally, used by 400+ million women around the world, with 75 million monthly active users. — Set up and managing two different teams as a Senior Product manager (Symptoms logging flow and Period Tracking flow). — Managed and successfully launched major product releases that have led to the metrics growth: subscriptions (+20%) and retention (+15%). — Built new entry points for symptoms logging that improved metrics: number of logged symptoms (+8%).

Senior Product manager the Core product

We proudly participated in the Madarek Accelerator program, winning the 𝗧𝗼𝗽 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗲𝗿 and 𝗢𝘂𝘁𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 Engagement Awards for our exceptional efforts and achievements.

I was honored to receive an impressive score of 8.9 out of 10—a result I’m truly proud of!

Accelerator Alumni

Buzzblender - digital signage software - turns commercial displays into a dynamic marketing channel, SAAS. — Built and launched the platform from scratch (ROI 11%) — Expanded into the UAE and Oman — Secured early B2B clients and partnerships with hardware manufacturers

Co-founder of Buzzblender - Digital Signage Software

Know about Gulfiia Malakhova's work experience, education, bootcamps, certifications, and much more. Gulfiia Malakhova