Head of Operations @ Microtarget | Electronic Engineering Student
Optimizing operations by day, engineering circuits by

Hamza Kahraman  • Peerlist

MicroTarget is a behavioral intelligence platform built for e-commerce websites, fintech, and gaming sectors, utilizing a stream-first and on-device ML infrastructure. Unlike legacy systems, it detects user intent within seconds, enabling immediate engagement while the user is still active on the platform.Technical Superiority &amp; Architecture<ul><li>Rapid Intent Detection: Processes behavioral signals within seconds to model purchase intent, engagement scores, and churn risk in real time.</li><li>Multi-Modal Behavior Fusion: Captures in-app and on-site events alongside time patterns to create a unified user graph.</li><li>Modern Infrastructure: Replaces legacy batch paradigms with a low-latency streaming architecture powered by Kafka or Redpanda.</li><li>Explainable AI: Translates complex data into human-understandable concepts, providing transparency behind every marketing decision.</li></ul>Industry Applications &amp; Key Benefits<ul><li>E-Commerce: Reduces product abandonment through instant intent detection and personalized offers.</li><li>Fintech: Optimized for dynamic funnel guidance and real-time risk assessment.</li><li>Gaming: Shapes in-game retention strategies based on immediate player behavior.</li><li>Performance: Aims for a 20-30% increase in conversion rates and a 20-40% reduction in Cost Per Acquisition (CPA).</li><li>Compliance: Facilitates compliance with GDPR, KVKK, and CCPA by enabling localized data processing.</li></ul>

Hamza Kahraman

Head of Operations @ Microtarget | Electronic Engineering Student Optimizing operations by day, engineering circuits by