Building AI-native decisioning for consumer platforms

Hemin Joshi • Peerlist

Gortex is a ranking and monetization API for consumer platforms: social feeds, marketplaces, creator platforms, dating apps, and job boards.Most platforms end up running two systems for the same screen. A ranking engine decides which posts, profiles, or listings each user sees, and a separate ad server decides where sponsored content goes. Keeping the two in sync is slow to build and expensive to maintain.Gortex replaces both with a single decision. Your app sends a user, a surface, and a set of candidates to one endpoint (POST /v1/decide). Gortex returns them in ranked order with sponsored slots filled, in under 200ms p99. Every response includes a decision trace, so your team can see why each item landed where it did.Gortex is built for engineering teams. It ships with an OpenAPI 3.1 spec, seven typed SDKs, and an integration ladder that starts with a single REST call. It sits between your candidate generation and your UI, so it works alongside your existing retrieval stack.